Posts Tagged: mobile


The Apple 3G iPhone will change the mobile behaviour of users and alter consumer expectations for phone capabilities.
That’s according to a report by analysts Nielsen Mobile which looks at the worldwide state of the mobile web.
The study says that its growth is due to a combination of increasing numbers of user friendly handsets, higher speed networks and unlimited data packages.
It then goes on to describe the mobile web as having reached a “critical mass” of users this year.
But it singles out the iPhone – despite being the second most popular device among mobile users in the US after Motorola’s RAZR – for special mention.

Read more


The top and bottom ends of the wireless handset markets are to enjoy the best growth rates over the next five years, according to researchers.
This will be at the expense of mid-range models, commonly called “enhanced” phones. The enhanced phone sector is currently the largest in terms of shipments, with 854 million units shipped in 2007.
But it will be overtaken by both other classes in 2013, with just 441 million shipping.
Kevin Burden, a director of ABI Research and author of the report “Mobile devices annual market overview”, said: “As we see more user sophistication and demand for high-end features, handset manufacturers will continue to push functions of high-level smartphone operating systems further down their product lines.
“Their smartphone portfolios will grow, and with them, the entire smartphone market.”
The report said this was seen as desireable by operators as well, who wanted more smartphone users because of the higher average revenue per user (ARPU) they generated.

Read more


The mobile software market will be worth an estimated US$ 67.3 billion in 2013 – up from US$ 17.9 in 2007 – as the number of mobile devices grows and minutes of use increases steadily.
This revenue growth will be fuelled by mobile carriers’ willingness to carry data apart from voice and the introduction of third-generation (3G) smartphones.
That’s the conclusion of analysts at Frost & Sullivan in their report “World Next-Generation Mobile Software Market”.
They say that with the expansion of memory, an increase in processor speed and the availability of better networks that allow for faster data transfer, mobile software is in for exponential growth.

Read more

Denny Marie Post, the senior VP-global food and beverage at Starbucks is to move to T-Mobile as the mobile operator’s chief marketing officer (CMO).
On making the announcement, Robert Dotson, president-CEO of T-Mobile USA, said in a statement: “Denny has deep and varied experience as a marketing leader in some of the most competitive retail environments in America.
“We’re delighted she brings her extensive talents to T-Mobile to further drive our mission of enriching personal relationships.”
According to tracking data from TNS Media Intelligence, T-Mobile spent US$607 million in advertising last year.

Read more