Denny Marie Post, the senior VP-global food and beverage at Starbucks is to move to T-Mobile as the mobile operator’s chief marketing officer (CMO).
On making the announcement, Robert Dotson, president-CEO of T-Mobile USA, said in a statement: “Denny has deep and varied experience as a marketing leader in some of the most competitive retail environments in America.
“We’re delighted she brings her extensive talents to T-Mobile to further drive our mission of enriching personal relationships.”
According to tracking data from TNS Media Intelligence, T-Mobile spent US$607 million in advertising last year.
Prior to working at Starbucks, Ms. Post has served as the Chief Concept Officer at fast-food chain, Burger King since April 2004.
From 1995 to March 2004, Ms. Post served in various positions for Yum! Brands, including Chief Innovation Officer at KFC, Chief Marketing Officer for KFC, Taco Bell and Pizza Hut in Canada and VP Concept Innovation for KFC.
The previous CMO, Michael Butler left at the beginning of the year for HomeAway, which operates the a network of vacation rental websites. Robert Dotson has been acting CMO since then.
Earlier T-Mobile revealed its plans for the iPhone 3G in Europe with the announcement that Apple’s new handset will go on sale in Germany from as low as EUR1.
The company said the 8 gigabyte version will be priced from EUR1 to EUR169.95, depending on the customer’s rate plan.
The 16 gigabyte version will be priced from EUR19.95 to EUR249.95.
T-Mobile will sell Apple’s device exclusively and customers are required to sign a two-year contract when buying the iPhone.
The 3G iPhone will go on sale in Germany from July 11. T-Mobile will also start selling the new handset in Austria and the Netherlands the same day.
The company will sell the phones in Croatia, the Czech Republic, Hungary, Poland and Slovakia later this year.
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