Smartphone adoption in leading European markets, including the UK, has now topped 60 million, and predictions forcast that by 2013 smartphones will overtake PCs as the dominant web access service. This burgeoning market presents huge opportunities for businesses to maintain contact with consumers 24/7 and influence purchase decisions in ways never before thought possible.
Posts Tagged: mobile-advertising
Apple announced it will expand its iAd mobile advertising network to the UK and France this December, with Germany to follow in January. According to research firm IDC, iAd has signed on over half of the top 25 leading US national advertisers in just four months.
iVdopia, the advertising technology company, has just introduced Talk2Me ads solution and claims that for the first time, mobile advertisers can customize interactive actions in video ads that include customized social features, which allows for the sharing of ads on Facebook or Twitter.
iVdopia is an ad network and platform for the iPhone to enable both application developers and advertisers to simultaneously monetize their applications.
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Ofer Tziperman, president of LocatioNet, spoke in detail to smartphone-biz.news about its free navigation and local search service amAze.
A pioneer of ad-funded mobile applications, he gave his views on the revenue model’s future prospects – and the benefits of targeting mobile users with location-based adverts.
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The mobile ad network AdMob has raised USD $12.5 million in a further round of venture funding.
The new investment is its third round of funding, which now totals USD $28.2 million.
Internet advertisers will need to create campaigns that work with multiple devices and display sizes if they want to benefit from growing mobile advertising revenue.
That’s according to telecom analysts Berg Insight, who say a significant proportion of mobile advertising revenues will actually derive from mobile Internet users accessing conventional web sites.