Apple announced it will expand its iAd mobile advertising network to the UK and France this December, with Germany to follow in January.
According to research firm IDC, iAd has signed on over half of the top 25 leading US national advertisers in just four months, with a projected 21 percent share of US mobile display advertising revenue for 2010.
iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio.
iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content. Developers receive an industry standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect. "With user engagement times averaging more than 60 seconds per visit, iAds combine the narrative quality of TV ads with the interactivity of digital for something entirely new," as Apple says.
"We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers," said Andy Miller, Apple’s vice president of iAd. He added that in just four months, the company doubled the number of advertisers on the network and "thousands of developers now have a valuable new source of revenue."
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