Posts Tagged: lbs

New analysis from Frost & Sullivan , 2010 North American Consumer Location-based Services (LBS) Market – The Wireless Carrier Opportunity, finds that the wireless carrier-generated segment of the North American consumer LBS market amounted to on-deck application software revenues of approximately $718 million in 2009 and forecasts this to reach $1.58 billion in 2015.

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The rapidly growing smartphone market is providing a much-needed boost for handset-based turn-by-turn navigation.
While PNDs and in-dash navigation device sales continue to suffer from the economic recession, the number of paying handset-based turn-by-turn navigation users will increase to 26 million by the end of 2010, according to ABI Research.

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Ofer Tziperman, president of LocatioNet, spoke in detail to smartphone-biz.news about its free navigation and local search service amAze.
A pioneer of ad-funded mobile applications, he gave his views on the revenue model’s future prospects – and the benefits of targeting mobile users with location-based adverts.
















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For a start-up like Wizi having Google launch a competing product might seem like the kiss of death. Not so with the Lisbon, Portugal-based developers who have welcomed the launch of Google’s Latitude as a way of bringing attention to their instant location sharing application. The free mobile application allows you to share your location instantly by e-mail or SMS.

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The smartphone market is likely to see big changes in 2009 – not least in how revenue is raised for services and content.
Kris Kolodziej, CTO and vice president of business development with Spime, told smartphone-biz.news that advertising could begin to subsidise the cost of location-based services to consumers in 2009 and 2010.

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