iVdopia, the advertising technology company, has just introduced Talk2Me ads solution and claims that for the first time, mobile advertisers can customize interactive actions in video ads that include customized social features, which allows for the sharing of ads on Facebook or Twitter.
iVdopia is an ad network and platform for the iPhone to enable both application developers and advertisers to simultaneously monetize their applications.
With Talk2Me, users can engage with their favorite brands on their iPhone as they take advantage of iVdopia’s Share Respond Interact interface, which is customizable and has an extensible architecture that gives marketers possibilities to share ads (through various social networks), respond (by calling, sending an SMS text, emailing or filling out a short form) and interact (e.g. with the advertiser’s In-App WAP site).
“Instead of giving users just one way to engage with the brand, this provides them with an unprecedented range of options – leading to much greater user engagement and response,” said Srikanth Kakani, co-founder of iVdopia.
“Our knowledge and experience in brand advertising, both online and with mobile devices, now comes with a social networking option to connect advertisers with customers in the most engaging, immediate and personal ways possible.”
iVdopia was pioneering media and video advertising on smartphones through Pre-App video, In-App video and social networking options on the iPhone.