Ubiquiti Networks has recently announced their formal entry into the enterprise VoIP market with UniFi platform. This wireless communication vendor addresses wireless backhaul, video surveillance, routing, fixed wireless broadband, machine-to-machine communications, and enterprise Wi-Fi.

The company’s business model is based on a community concept. In order to improve and develop their products, a group of services providers, distributors, and VARs work hand in hand with the engineers of the company. This in turn keeps the costs down, improves market time, and allows the company to have market prices that are considered disruptive by competitors.

Ubiquiti was recently involved in an RFP involving their evaluation against four other different conventional Wi-Fi vendors and while the company may not offer the same wide set of features as you may find in other vendors, they still provide high quality Wi-Fi.

On your first encounter with Ubiquiti, it is possible to have doubts as to whether the model could actually work. However, its community approach has created a scalable organization model that is very cost effective. The company has only 183 employees, 111 of whom are solely dedicated to R & D.

The Ubiquiti revenues in FY08 totaled to $22.4 million and a whopping $320 million in FY13. During FY14, the company is anticipated to make $560 million. Most of the revenues come from the developing markets.

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