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  • Tracklander: the Must-Have App for Adventure Seekers

    App developers seem to have already made apps for all kinds of people. Some of these apps become an instant hit and rock the entire industry for months while others create a short-lived stir and then fade into oblivion. Tracklander is the app that's tailor-made for iPhone users with a bit of wanderlust, and it appears to be holding its own in a marketplace brimming with all sorts of apps for active travelers and adventurers.

    If you were to get a couple of days off work to relax, trekking or a road trip would be a perfect choice of recreational activity. However, a week is hardly enough time to properly plan a track. With Tracklander on your phone your entire trip planning will be taken care of and without blowing your budget. You are spared the hassle of using GPS, looking for tracks, and the like when preparing for the trip, as well as the prohibitive expenses of hiring a local guide.

    Tracklander has re-invented travel apps by offering a digital platform based on a new concept of "independent but guided" adventurers. It comes packed with a full range of unique tracks that are customizable depending on the user's preferred terrain difficulty and time at hand. Therefore, your iPhone becomes your easy yet absolutely safe guide.

    The app features a trackbook with numerous tracks in all sorts of destinations around the world for travelers to choose from; there are asphalt roads, off-road routes, mountain treks, and cities. Among these tracks are those suitable for SUV, 4X4, road car, trekking, cycling, and MTB, as well as trail, enduro, and road motorcycles. Each track has add-ons that Tracklander has included to create unique challenges graded from 1 to 5, shortcuts back to the main track if lost, escapes, days, and treats such as a waterfall, palm grove, vineyards, and beaches. Helpful features of the trackbook include photos of every upcoming junction, navigation help and area map, cultural info, and safety info.

    Thanks to Tracklander's ingenious technology, the app will work offline without the roaming hassles and frustrations of finding 3G deep in forests or atop mountains. It is able to produce its own offline maps by using Tracklander's graphical models, NASA's topographical contours lines, and OpenStreetMap. These maps are downloaded once when the iPhone user is downloading the track. You say bye bye to data connection fees when travelling abroad.

    See Tracklander in action:

    The tracks selected are the best adventure tracks in any given area. At the time Tracklander was hitting the App Store there were 33,973 miles of roads and tracks, 1,335 miles of cycle routes, and 667 miles of treks offered, which are equivalent to going around a quarter of the world, travelling from Copenhagen to Barcelona, and crossing Spain respectively.  The brave at heart can use the tracks for Morocco, Andalusia, Tuscany, and Transpirenaica while the rest can pick city-based track versions in Barcelona, Florence, and Lisbon. Even with this diversity, language is not a problem as the app supports English, Catalan, Spanish, German, French, and Italian.

    The app also has the Trip Planner, a featured functionality that enables social networking and sharing of experiences via blogs. You get to invite other Tracklander travelers and organize the trips.

    The app comes free. A number of both city and countryside tracks are also available for free. The rest of the track features vary in price depending on the area chosen and difficulty level. Generally it will cost you €2.99 for a half or full day's travel; €9.99 from one to two days; and €34.99 from six to ten days.

    Get Tracklander from the App Store. 

  • Apple Gaining Control over Android’s Dominant Features Speech and Navigation

    Apple is nowadays concentrating high over the things that are really causing hindrances to overtake the acceleration of Android. Android’s major plus points are Speech and Navigation features that are really gaining upper hand over the Apple’s iPhone. These two features are always successful at keeping intact their customer base and helping to improve further too.

    Most of the major features on Android such as SMS, email, search box and many more are speech-enabled. Here, iPhone successfully enabled their devices with “voice control commands” which allows user to perform few functions such as making call, playing music etc. In fact, this narrower facility on iPhone is failing to result as a match for the facilities that are available with Android. Here, it is essential to recognize that the voice search facility on iPhone over Google and Bing is supported through Microsoft and Google technologies and nothing to do with Apple.

    Recently some rumors and news floating all around mentioning that Apple is under talks with popular speech firm Nuance in this aspect. Nuance was the front-end speech facility provider for Siri, which was recently acquired by Apple. Also, Nuance provided speech-enabled keyboard in FlexT9 for Android and Dragon Search apps for the iPhone. This is clearly indicating that the Apple is moving its cards safely towards the “speech enablement”, which has been a competitive weakness for the iPhone since very long. Pretty soon Apple is going to conclude a deal with Nuance in this aspect.

    Smartphones mapping and directions is another vital factor that is ruling the market currently. Currently, Apple is using Google maps for this purpose. Here, the Google maps and direction experience over the iPhone is quite anemic when compared with Maps and Navigation with Android. Also, Google withheld releasing a latest Navigation version for iPhone keeping in mind the prevailing competition.

    Apple is calmly witnessing every development in the Maps and Navigation spectrum and slowly moving its steps towards the right direction. Recently, apple bought Placebase, which is a Google maps current competitor. In June 2010, Apple bought Poly 9 which is almost similar type as Google-Earth and offers 3D mapping successfully. Recently, Apple announced its interest for “locationgate”, which is mainly emphasizes over “crowd sourced traffic database…and will be available within coming two years.

    So, the current scenario is clearly indicating the major interest of Apple and perhaps intended to announce these specialities along with upcoming iPhone 5. It is definitely indicating that the Apple is intended to achieve upper hand over the lacking Maps and navigation aspects and trying to achieve the next level in it.

  • Mobile Navigation Users Increased 57% in H1-2010 to 44 million

    According to a new research report from the analyst firm Berg Insight, the number of mobile subscribers using a turn-by-turn navigation service or application on their handset grew 57 percent from H1-2009 to H1-2010 and reached 44 million worldwide.

    The subscriber base is forecasted to grow at a compound annual growth rate of 33.1 percent to reach 195 million users worldwide in 2015.

    Broad availability of GPS handsets and attractive pricing are key factors for widespread adoption of mobile navigation services. In the US, where GPS handset penetration is above 70 percent, navigation services for mobile phones has already reached about 8 percent of the total mobile subscriber base. A large share of these users gets navigation as part of a service bundle together with a voice and data plan from their mobile operator.

    As a response to the launch of free navigation applications for smartphones by Nokia and Google, more and more operators worldwide are now introducing bundled navigation services to offset the cost for end users. Navigation service providers and mobile operators are also trying to monetise services by introducing various feature and content up-sells that allow users to customise navigation applications to suit their personal needs.

    “Mobile operators and service providers are now accelerating their efforts to create differentiated navigation experiences with unique local content to compete against free services”, said André Malm, Senior Analyst, Berg Insight.

    He added that integration of navigation services with other applications to stimulate usage will become increasingly important for mobile operators that seek additional revenues from location-based advertising. Since relatively few subscribers need turn-by-turn guidance on a daily basis, complementary features such as social networking, restaurant and event guides improve stickiness.

    Related news
    Consumer LBS Market – a Multi-Billion Dollar Opportunity
    Four out of Five Cell Phones to Integrate GPS by End of 2011
    Mobile Location-based Service Revenues in Europe to Reach €420 Million by 2015

  • Four out of Five Cell Phones to Integrate GPS by End of 2011

    With cell phones increasingly becoming the nexus of the burgeoning markets for navigation and Location Based Services (LBS), the use of GPS technology in such platforms is set to explode during the coming years, according to iSuppli.

    In the fourth quarter of 2011, 79.9 percent of cell phones shipped—amounting to 318.3 million units—will incorporate GPS functionality, up from 56.1 percent in the first quarter of 2009—or 187.8 million units—iSuppli predicts.

    The research group says the adoption of GPS in mobile handsets is being driven by smart phones.

    “The smart phone is the key product driving the technology industry today—and social networking services and applications spurred by GPS-related features are critical elements in the smart phone market today,” said Dr. Jagdish Rebello, director and principal analyst for iSuppli.

    “This is illustrated by Google’s decision to make turn-by-turn navigation, LBS and mobile ads the central features in its bid to take on Apple in the smart phone market, and make up the central pillars of its strategy to increasingly monetize mobile search.”

    Rebello said that smartphones are taking over from Portable Navigation Devices (PNDs) as the major platform for navigation. By 2014, usage of navigation-enabled smart phones will exceed that of PNDs.

    Furthermore – he continued – the smart phone is likely to generate many innovative LBS apps in the next five years. Apple’s iPhone already has more than 6,000 LBS apps available.

    Meanwhile, both Apple and Google are focusing on mobile advertising as a key source of revenue used in association with LBS.

    Apple’s new iAd platform, part of the company’s updated iPhone OS 4 operating system, enables the embedding of advertisements into applications, allowing iPhone users to interact with the ad without leaving the app. Similarly, Google in May acquired leading mobile ad provider AdMob.

    “Nonetheless, Apple recently upped the ante in the smart phone GPS segment with the addition of a gyroscope to its latest iPhone model. Used in combination with GPS, an accelerometer, a compass and the gyroscope can be used for in indoor navigation with floor accuracy,” as the analysts claim.

    iSuppli also sees an increased penetration of embedded GPS in a range of consumer and compute electronic devices by 2014. For example, iSuppli estimates that 18 percent of laptops and 42 percent of portable handheld video game players will have embedded GPS in 2014.

    According to the research group, altogether, the boom in mobile handset navigation will benefit suppliers of GPS semiconductors such as Texas Instruments, Broadcom Corp., Infineon Technologies and CSR.

    “GPS is not the only embedded connectivity technology that will be increasingly embedded in consumer and compute electronics devices. With the ratification of the Bluetooth 4.0 standard supporting the Bluetooth Low Energy profile, iSuppli expects increased penetration of Bluetooth in wireless mice, keypads and other interface devices for the mobile and desktop market—an area that has been dominated by proprietary technologies,” said Rebello.

    Related articles
    Mobile Location-based Service Revenues in Europe to Reach €420 Million by 2015
    MWC 2010: Interview with Toni Klinc from Mireo
    What Does Nokia’s Launch of Free Navigation Mean to the Market?

  • MWC 2010: Interview with Toni Klinc from Mireo

    Mireo is a Croatian navigation company that was for the first time at the Mobile World Congress in Barcelona.

    They were presenting their navigation solution “Don’t Panic”; it calculates a route of 3,000 km in less than 2 seconds and gives you directions according to landmarks which lessens the risk of getting lost and coming into a panic.

    They run on all known mobile platforms and also on PNDs, and are currently available on various countries in Easter Europe, South America, Middle East and Asia.

  • What Does Nokia’s Launch of Free Navigation Mean to the Market?

    On 21 January 2010, Nokia announced that it is to make turn-by-turn navigation free with its Ovi Maps offering. The research firm Canalys claims the move is a logical one for Nokia to take, especially in light of the recent launch of Google’s free navigation solution.

    Google’s navigation currently supports only Android devices and is confined to the United States – though Canalys expects both of these limitations to be addressed this year.

    “As Google’s free solution becomes more widely available, it will inevitably have a negative impact on consumers’ willingness to pay for navigation, making it increasingly hard for application providers to charge for their solutions. Yet Nokia’s move should be viewed less as a defensive measure and more as it going on the offensive,” state Canalys.

    “It already has the necessary assets in-house, with its own navigation software, ownership of Navteq, and a huge, growing installed base of GPS-integrated smart phones. In making its own solution free now, it has a head start over Google and any other vendor that follows in every supported market except the US, giving it time to firmly associate itself with the concept of free navigation through promotional activity.”

    Canalys’ end-user research has repeatedly shown that navigation is a feature that consumers want on their mobile phones. Being the first to make global navigation free across so wide a portfolio of devices will give Nokia handsets a true value-add and help it differentiate its products in the increasingly competitive smart phone space, according to the research group.

    Alanysts predict Nokia’s free navigation announcement will not be welcomed though by all its mobile operator partners.

    “While some are happy to endorse or support services that help encourage data consumption, many offer chargeable GPS navigation services themselves, albeit with varying success outside the US, and may well be reluctant to support a move that encourages consumers to expect navigation and other mobile content and services for free, eroding potential revenue streams,” says Canalys.

    According to the analysis, Nokia’s announcement may conceivably push more operators into partnerships with third-party navigation solution providers, where navigation is bundled with the cost of a data plan, providing their own effectively free navigation solutions with an incentive for customers to sign up to data plans, while maintaining customer ownership advantages.

    “Similarly, handset competitors may consider entering into deeper, closer relationships with selected navigation software vendors to offer their own bundled or free solutions. This would minimize Nokia’s ability to use navigation as a differentiator and enable them to also take advantage of the growing consumer appetite for, and expectation of, having free navigation available on smart phones out-of-the-box,” states Canalys.

    That it may prompt operators and some of Nokia’s competitors to pay more attention to their own navigation partner relationships.

    Canalys analysts claim the most significant impact for navigation vendors will likely be the effect that a widespread Nokia advertising campaign will have on consumers and their willingness to pay for navigation.

    "All providers will come under substantial pressure to reduce prices, and few consumers will be happy to pay the kind of prices that vendors such as TomTom or Navigon are currently able to command through application stores,” thay say.

  • Nokia to Offer Free Turn-by-Turn Navigation

    Nokia makes walk and drive navigation free on its smartphones. Starting today, the company offers a new version of Ovi Maps that includes turn-by-turn navigation with voice guidance for 74 countries, in 46 languages, and traffic information for more than 10 countries, as well as detailed maps for more than 180 countries and 6000 3D landmarks for 200 cities around the world.

    The important news is that there is no network connection required when navigating: earlier pre-loaded on to the phone, the maps also work in offline mode, which means users don’t have to be worried about international roaming costs when traveling. That should also extend battery life.

    This game-changing move has the potential to nearly double the size of the current mobile navigation market and makes Nokia the only company with a mobile navigation service for both drivers and pedestrians that works across the world.

    "Why have multiple devices that work that work in only one country or region? Put it all together, make it free, make it global and you almost double the potential size of the mobile navigation market," explained Anssi Vanjoki, Executive Vice President at Nokia.

    "The large-scale availability of free-of-charge mobile phone navigation offerings using high-quality map data will be a game changer for the navigation industry," said Thilo Koslowski, Vice President Automotive and Vehicle ICT at Gartner.

    "Such offerings will accelerate mass market adoption for navigation solutions and shift innovation focus to location-based services that go beyond traditional routing benefits."

    For Nokia, removing the costs associated with navigation for drivers and pedestrians allows the company to quickly activate a massive user base to which it can offer new location features, content and services.

    Nokia says this is part of its strategy to lead the market in mobile maps, navigation and location-based services. The move is also in line with Nokia’s vision that the next wave of growth will be centered on the location-aware, social internet — as the ‘where’ people are doing things becomes as important as the ‘what’ they are doing.

    According to research firm Canalys, the number of people worldwide using GPS navigation on their mobile phones was approximately 27 million at the end of 2009. With this announcement Nokia potentially grows the size of this installed user base to about 50 million by enabling smartphone owners, with compatible devices and devices that will be made compatible shortly to activate free drive and walk navigation through a simple download of the new Ovi Maps.

    Nokia will further grow this base as it adds more smartphones to the compatible devices list.

    Canalys also estimated in 2009 that the installed base of smartphones with integrated GPS was 163 million units worldwide, of which Nokia accounted for more than half (51%) having shipped cumulatively 83 million GPS devices.

    "By adding cameras at no extra cost to our phones we quickly became the biggest camera manufacturer in the world. The aim of the new Ovi Maps is to enable us to do the same for navigation," adds Vanjoki.

    Ovi Maps is immediately available for download for 10 Nokia handsets (including N97 mini, 5800 XpressMusic and E72), with more Nokia smartphones expected to be added in the coming weeks.

    The company informed that from March 2010, new Nokia GPS-enabled smartphones will include the new version of Ovi Maps, pre-loaded with local country map data, with walk and drive navigation and access to Lonely Planet and Michelin travel guides at no extra cost.

  • Google Enters Navigation Market

    It is now official and will completely change the mobile and PND navigation market. Google announced Google Maps Navigation for Android 2.0 devices.

    It comes with 3D views, turn-by-turn voice guidance and automatic rerouting, but unlike most navigation systems, the Navigation was built from the ground up to take advantage of the phone’s internet connection, as Google claims.

    The features possible because Google Navigation is connected to the internet are:
    • recent map and business data: phone automatically gets the most up-to-date maps and business listings from Google Maps — there is no need to buy map upgrades or update the device;
    • search by voice: searching destinations using google voice search (speak your destination instead of typing);
    • traffic view: live traffic data over the internet (a traffic indicator light in the corner of the screen glows green, yellow or red, depending on the current traffic conditions along the route);
    • search along route: searching for a specific business along the route (you can also turn on popular layers, such as gas stations, restaurants or parking);
    • satellite view: the same satellite imagery as Google Maps on the desktop;
    • Street View: shows the turn as you’ll see it, with the route overlaid (Navigation automatically switches to Street View as you approach your destination).

    There is also car dock mode available for certain devices – placing a phone in a car dock activates a special mode (new user interface with, e.g. much larger iconography) that makes it easy to use the device at arm’s length.

    The first phone to have Google Maps Navigation is Motorola’s Droid. It hits the U.S. market next week (Nov. 6th) for $199 on contract (after a $100 mail-in rebate) and will be available from Verizon with voice plan starting at $39 and a web and email plan for $29 per month.

    Like other Google Maps features, Navigation is free.

    Here is the official Google video

  • Application Stores as a Great Opportunity for Mobile Navigation


    Application stores are presenting a new, significant channel for the promotion and distribution of mobile applications in EMEA. In recent report Canalys analyzes how important will this channel become for navigation applications, and what opportunities does it present.

    “Turn-by-turn navigation is one of the few types of mobile application that consumers have shown a willingness to pay a valuable premium for. In part, this is because these solutions replicate the dedicated, portable navigation device (PND) proposition that consumers are used to associating with a price tag of up to €250 – and even more for some specialist niche products,” says Canalys.

    But, encouraged by existing application stores, there is an expectation that the applications found in app stores are cheap or even free: certainly Apple has seen mostly free applications downloaded from its store.

    Navigation offerings therefore need to be priced competitively to succeed, while preserving sufficient margins for developers.

    Canalys anticipates that as perpetual solution prices inevitably fall, vendors will look to subscription business models, at least for additional premium content, to deliver higher returns from their customers.

    “Vendors must also watch closely how free or very cheap basic navigation applications, such as Nav4All, AndNav2 and Roadee, perform. Though lacking brand recognition and usually based on community-generated maps of questionable and varying quality, such as those from the OpenStreetMap project, consumer expectations of these solutions are low and relatively simple to exceed,” analytics say.

    Canalys claims if these applications can give a user experience good enough for basic use cases, reviews and ratings and viral promotion could see them taking customers away from established vendors.

    App Marketplace

    Application stores, meanwhile, are already establishing themselves as consumers’ first port of call when looking for mobile applications or device personalisation and enhancement options.

    According to the report, technological and optimisation barriers to mass-market uptake of phone-based navigation in EMEA are continually being eroded. Of the 26.1 million smart phones that shipped in EMEA in H1 2009, 22.6 million (86.7%) had application-accessible integrated GPS chipsets, compared with just 36.0% for the same period in 2008.

    In H1 2009, 42.3% of GPS-integrated smart phones that shipped in EMEA used a touch-screen as the primary input method. Meanwhile, Nokia continues to bundle free periods of turn-by-turn navigation with the vast majority of its S60 smart phones and to offer navigation-focused devices or SKUs, such as the 6710 Navigator and the 5800 Navigation edition, respectively.

    Other handset vendors, such as HTC and Samsung, as well as some operators, have also now finally started to not just pre-install, but actively promote navigation solutions, usually powered by third-party software.

    “All this has helped create a market environment, certainly in the developed markets of Europe, where consumers are now well aware that they can use mobile phones for satellite navigation,” says Canalys.

    Combined with growth in mobile application marketplaces and the accompanying consumer interest in browsing and discovering applications, the EMEA market for phonebased navigation offers exciting growth potential.

    Canalys forecasts that the user base for phone-based navigation in EMEA will grow by 40% year-on-year to 6.3 million in 2009, and by 54% to 9.7 million in 2010.

    How to exploit the new opportunity?

    With June’s iPhone OS 3.0 launch, Apple allowed turn-by-turn navigation applications to be developed for the iPhone and sold via the App Store. Navigon quickly got its MobileNavigator application into the store, beating TomTom, which had already shown its application at Apple’s Worldwide Developer Conference, analyzes Canalys.

    Navigon evidently saw a first-mover advantage and quickly became a leading application on the German and UK stores, where its brand is established, priced at €99.99 for European map coverage, or €50 to €70 for a single country or group of countries.

    The Navigon application, and the similarly priced TomTom solution that followed just over a month later, were positioned as premium applications at price points comparable to entry-level PNDs.

    “ALK, however, took a different approach, quickly placing its perpetually licensed CoPilot Live applications in the store at the much more competitive, affordable prices of €33.99 for specific groups of European countries (eg, the German-speaking DACH countries or Benelux), or €79.99 for Europe-wide coverage.”

    The research says ALK, with a considerably less well-known brand than TomTom, has managed to become a strong contender among turn-by-turn apps on the App Store through being competitive, and now has the highest grossing paid-for application in the UK.

    TomTom’s approach, meanwhile, has been less hurried, for better or worse, and has relied on its brand strength to deliver results and elevate it above a need to enter into a price war. It is also focused on delivering a PNDlike experience as far as possible.

  • What Do Consumers Do With Their Phones?

    A recent Canalys consumer study, which surveyed over 3.000 people across France, Germany and theUK, looked at what features consumers are using on their phones.

    The first conclusion is that the use of data services is limited outside of smart phone owners and that customers on SIM-only contracts consume more data than their pre-paid counterparts. “The results go some way to quashing the expectations that SIMonly customers will only use voice and text,” says Canalys.

    When comparing the usage habits of respondents with pre-paid contracts versus those with SIM-only contracts, usage was higher in every category for individuals with SIM-only packages.

    For example, 27% of SIM-only users regularly browsed web sites on their handsets compared with just 14% of pre-paid users. Equally, the number of customers accessing social networking services on their mobile phones was considerably higher among SIM-only users (16%) when compared with pre-paid users (7%). The use of e-mail was also greater among those who subscribed to SIM-only deals (23%) versus consumers on pre-paid tariffs (16%).

    According to Canalys, operators will hope that the uptake of data services will steadily increase across their subscriber bases. “The major challenge that operators face is ensuring there is a sufficient penetration of handsets that are capable of accessing connected services, a questionable factor, especially looking at the difference in usage between handset brands across data services,” the report says.

    The other conclusion is that social networking on mobile phones remains a relatively small, but growing service. The research shows that despite the large usage figures quoted by companies such as Facebook, usage of social networking in the mass market remains limited.

    Only 10% of end users regularly accessed this type of service from their mobile phones. iPhone users were by far the most active, with almost half regularly accessing social networking services. Figures for BlackBerry (27%) and HTC (23%) users were lower than those for Apple, but were still significantly above the average.

    “These results show that usage of social networking services is higher among smart phone users, and as the market leader in the smart phone market, it is fair to assume that usage on Nokia’s flagship products would be similar. Usage of social networking services across all of its products, however, was only 7%,” says Canalys.

    When looking at e-mail usage on mobile phones, BlackBerry owners were the most active with 68% regularly using e-mail on their handsets. Owners of handsets from Apple (67%) and HTC (53%) also used e-mail far more regularly than those who owned handsets from the leading vendors, where on average only 15% of end users were regularly using e-mail on their phones.

    Web site browsing also revealed contrasting usage patterns: 73% of iPhone users regularly browsed web sites on their handsets; 60% of BlackBerry owners and 56% of HTC owners had similar habits.

    Conversely, just 8% of Motorola owners regularly browsed web sites on their phones and, though web browsing was higher on phones from LG (18%), Samsung (17%), Nokia (16%) and Sony Ericsson (16%), it was still significantly below that of iPhone users.

    Navigation services were cited by 36% of end users as a feature that they wanted on their next mobile phone that they did not have today. The majority of respondents were keen to have an in-car turn-by-turn solution on their next phone.

    “But as many navigation solution providers are now discovering, it is not good enough just to supply the software. For in-car navigation to be successful on mobile phones the experience of portable navigation devices (PNDs) needs to be matched or exceeded. This means that car kits or cradles need to be supplied alongside the software at the time of purchase. In addition, events such as incoming calls and other alerts need to be handled in a way that provides minimal disruption to the navigation experience,” analysts conclude.