Apple is nowadays concentrating high over the things that are really causing hindrances to overtake the acceleration of Android. Android’s major plus points are Speech and Navigation features that are really gaining upper hand over the Apple’s iPhone. These two features are always successful at keeping intact their customer base and helping to improve further too.
Most of the major features on Android such as SMS, email, search box and many more are speech-enabled. Here, iPhone successfully enabled their devices with “voice control commands” which allows user to perform few functions such as making call, playing music etc. In fact, this narrower facility on iPhone is failing to result as a match for the facilities that are available with Android. Here, it is essential to recognize that the voice search facility on iPhone over Google and Bing is supported through Microsoft and Google technologies and nothing to do with Apple.
Recently some rumors and news floating all around mentioning that Apple is under talks with popular speech firm Nuance in this aspect. Nuance was the front-end speech facility provider for Siri, which was recently acquired by Apple. Also, Nuance provided speech-enabled keyboard in FlexT9 for Android and Dragon Search apps for the iPhone. This is clearly indicating that the Apple is moving its cards safely towards the “speech enablement”, which has been a competitive weakness for the iPhone since very long. Pretty soon Apple is going to conclude a deal with Nuance in this aspect.
Smartphones mapping and directions is another vital factor that is ruling the market currently. Currently, Apple is using Google maps for this purpose. Here, the Google maps and direction experience over the iPhone is quite anemic when compared with Maps and Navigation with Android. Also, Google withheld releasing a latest Navigation version for iPhone keeping in mind the prevailing competition.
Apple is calmly witnessing every development in the Maps and Navigation spectrum and slowly moving its steps towards the right direction. Recently, apple bought Placebase, which is a Google maps current competitor. In June 2010, Apple bought Poly 9 which is almost similar type as Google-Earth and offers 3D mapping successfully. Recently, Apple announced its interest for “locationgate”, which is mainly emphasizes over “crowd sourced traffic database…and will be available within coming two years.
So, the current scenario is clearly indicating the major interest of Apple and perhaps intended to announce these specialities along with upcoming iPhone 5. It is definitely indicating that the Apple is intended to achieve upper hand over the lacking Maps and navigation aspects and trying to achieve the next level in it.