According to a new research report by the analyst firm Berg Insight, the number of mobile subscribers downloading navigation routes and turn-by-turn navigation instructions using their mobile handsets increased twofold from H1-2008 to H1-2009 and reached 28 million.
Until 2015, the subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 33.7 percent to reach 160 million users worldwide.
VIDEO. Biz.News.com reporters navigated to TomTom’s stand at IFA 2009, where Sarah Schweiger, PR Manager for TomTom, gave them a brief introduction to the company: their main markets, competitors and challenges as well as newly released products, including long-expected car kit for iPhone scheduled to ship in the U.S. in October.
More than a third of Russian consumers are interested in a smartphone-based navigation device – while nearly 63 per cent are willing to pay more than euro 4 per month for a vehicle tracking service based on a GPS-enabled smartphone.
These are among the findings of research by Frost & Sullivan which also showed that global positioning system (GPS)-enabled smartphone technology is gaining ground over traditional portable navigation devices (PND) in the Russian navigation and telematics market.
INTERVIEW: Location-based advertising (LBA) is still in its early stages – and has so far mostly been rolled out in European markets, including France, Romania and Germany.
Now TechnoCom has brought a mobile advertising and marketing content delivery platform to the US where it believes the opportunities are huge.
Smartphone.biz-news spoke to Janice Partyka, vice president of external affairs at TechnoCom, about its SpotOn GPS application and plans for combining location-aware advertising with navigation.
The rapidly growing smartphone market is providing a much-needed boost for handset-based turn-by-turn navigation.
While PNDs and in-dash navigation device sales continue to suffer from the economic recession, the number of paying handset-based turn-by-turn navigation users will increase to 26 million by the end of 2010, according to ABI Research.
AmAze’s free navigation and local search service is the winner of smartphone-biz.news’ Product of the Year 2008 award.
With 41 per cent of the nominations, the turn-by-turn GPS program was the clear winner in a field that included Fring, mobile messaging service Nimbuzz and cellular fixed mobile convergence solution OnRelay MBX.