TripAdvisor, Google, PayPal, Heineken, LocalSocial, Qubulus, AKQA, Ogilvy, Vodafone and 120+ LBS and Mobile Marketing professionals to meet in Amsterdam – Attendee list just announced for the 3rd Annual Location Business Summit.Read more
Posts Tagged: location-based-services
INTERVIEW: Tony Jebara, chief scientist for New York start-up Sense Networks and a professor at Columbia University, tells smartphone.biz-news how location-based data is being used to predict consumer behavior and preferences.
Jebara, who is delivering a keynote presentation at this year’s MetaPlaces09 conference, said the results can be used to highlight hot spots where different urban "tribes" gather – but can also give advertisers a better idea of where and when to advertise to certain groups of people.
The smartphone market is likely to see big changes in 2009 – not least in how revenue is raised for services and content.
Kris Kolodziej, CTO and vice president of business development with Spime, told smartphone-biz.news that advertising could begin to subsidise the cost of location-based services to consumers in 2009 and 2010.
Google has launched a new mobile service called Latitude that lets users see the location of friends who opt to share their whereabouts.
It adds to the existing location-awareness function on Google Maps but is also an iGoogle gadget for a computer.
Demand for GPS-enabled mobile phones will slow in 2009 but will avoid the fall in shipments expected to affect handsets generally.
At least that’s what ABI Research is predicting. It forecasts that feature-rich smartphones will post year-to-year unit growth through the current economic downturn.