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Tag: disc

  • Rising Demand Makes Toshiba Reconsider Blu-Ray Products


    Ever since losing the high-def format war to Blu-ray, Toshiba has resolutely refused to join the enemy camp and start manufacturing Blu-ray products.

    Until now that is. According to reports coming out of its annual shareholder meeting in Tokyo, Toshiba is considering making Blu-ray products.

    The company’s president, Atsutoshi Nishida, told shareholders that Blu-ray recorders in particular appear to be a viable option, reports CrunchGear.

    The logic appears to be that with demand for Blu-ray recorders increasing (especially in Japan) Toshiba cannot afford to miss out on a slice of that market.

    There is also Toshiba’s current financial plight – although for the current fiscal year, Nishida said his company is expected to save USD $3.5 billion after a poor 2008.

    The company’s change of attitude comes as a survey by Harris Interactive suggests the picture for Blu-ray is still far from rosy.

    It shows that the percentage of American adults with a HDTV is up from 35 in May 2008 to 47 per cent today.

    But the only 7 per cent of Americans own a Blu-ray player – up from 4 per cent a year ago. By comparison, 11 per cent of Americans own a machine that plays the now-defunct HD DVD format.

    Milton Ellis, VP and senior consultant for Harris Interactive, said only 7 per cent of non-Blu-ray owners is considering buying a Blu-ray disc player within the next year, down from 9 per cent in May 2008.

    He said Blu-ray adoption is being hampered by competition from alternative technologies, such as cable and satellite TV and the Internet, all of which offer HD content.

    "Consumers today can easily watch high-definition TV channels or use the Internet or video-on-demand to access high-definition movies," he said.

    "In the near future, access to high-definition movies may be a download or streaming delivery of one’s favorite movies to a home media server that eliminates the need for a Blu-ray player and Blu-ray disc."

    However, the Blu-ray Disc Association has challenged the accuracy of the Harris Poll.

    It said the Harris survey doesn’t chime with actual shipping and sales numbers for Blu-ray.

    The BDA cited Adams Media Research data that puts the numbers closer to nearly 8 per cent for Blu-ray and less than 1 per cent for HD DVD.

    Calling the Harris data "grossly inaccurate", the news release states that by the end of 2009, Blu-ray players will be in nearly 15 per cent of American TV homes.

    Tom Adams, president of Adams Media Research, suggested the Harris survey findings were a result of consumers’ inability to identify what exactly is next to their TVs.

    "Some people believe a DVD player on an HDTV is high-def," he said.

    "There’s just so much confusion out there. Everybody makes mistakes, but we have models that show those numbers just can’t be true."

  • One-stop Shop For Blu-ray Licensing Could Reduce Prices


    A "one-stop shop" for Blu-ray player and disc licensing is being set up by Panasonic, Philips and Sony.

    The trio are currently in talks with Blu-ray Disc patent holders, according to Blu-ray.com.

    It reports that the new company, which would be led by former head of IP at IBM Gerald Rosenthal, would have its HQ in the US and offices in Asia, Europe, and Latin America.

    The rationale behind the licensing entity is to offer a single license for Blu-ray Disc products at attractive rates.

    That’s certainly something that would be widely welcomed if it meant Blu-ray prices dropped.

    The proposals include a flat fee to produce Blu-ray products.

  • Hardware Confusion A Barrier To Blu-ray Uptake


    With prices of Blu-ray players and discs falling, the high-def format appears to be making some headway after a hesitant start.

    But public ignorance of what hardware is required to fully enjoy Blu-ray is preventing even greater uptake, according to the British Video Association.

    So much so that it has launched a new website with interactive guides to explain to consumers how they can get the best out of their equipment.

    Blurayrevolution.co.uk will also spell out the importance of having an HD-ready TV, a Blu-ray player and a Blu-ray disc to obtain the highest-quality home entertainment possible.

    "One of the current barriers to broader adoption of Blu-ray among mainstream consumers is misunderstanding of the hardware components needed to deliver maximum high-definition images and sound in the home," the BVA explained in a statement.

    A collaborative venture between hardware manufacturers, film studios and distributors supporting the high-def format, the website aims to become the online Blu-ray authority.

    As well as educating the public, it will raise public awareness about the benefits of Blu-ray and be a source of Blu-ray news.

    This will include information about new and forthcoming title releases and hardware player launches.

    The BVA said the launch of the website comes amid increasing optimism for the growth of the format in 2009.

    UK Blu-ray disc sales are forecast to rise to over 17 million over the next 12 months, according to Screen Digest, which equates to 7 per cent of current DVD volumes, but 14 per cent of DVD sales value.

    Hardware sales of stand-alone Blu-ray disc players are expected to hit one million this year, with the total Blu-ray hardware installed base in the UK hitting 4 million – 1.2 million stand-alone players and 2.8 million PS3 units.

  • Blu-ray Growing In Popularity – Except With Yahoo


    It’s fitting that after a roller-coaster year for Blu-ray the high-def format should end 2009 on a high AND a low.

    With sales in the US encouraging, a poll by Zogby International shows that Blu-ray players are one of the most wanted holiday gifts this season for HDTV owners.

    The players are only beaten by consumers looking for a second HDTV.

    Overall, Blu-ray players received 30 per cent of the vote, beating other popular gifts such as GPS systems, Nintendo Wii, and MP3 players.

    On a low note was the decision by Yahoo to put Blu-ray at number three in its year-end Best and Worst Tech Products list.

    A key complaint about the format was the continued high price of discs despite the plumetting cost of players.

    Yahoo also wasn’t happy with the slowness of the technology, including its lengthy boot-up time.

    The Zogby results were part of an online poll conducted between December 2-4 which polled 1,726 HDTV owners asking them which gift they would like to receive this holiday season.

    Of those who responded, 66 per cent indicated they would be purchasing titles for themselves.

    More than half the respondents (55 per cent) said they would be purchasing titles for friends and family who owned Blu-ray Disc players.

    Not surprisngly given its early sales figures, the poll also found that The Dark Knight is the most anticipated title this holiday season, followed by
    Mamma Mia, Wall-E, The Chronicles of Narnia: Prince Caspian and Hancock.

    Reports suggest that sales of Blu-ray titles in the US and UK are picking up well.

    Figures for the UK show that sales reached 462,500 units in November, an increase of 165 per cent over the previous month.

    While final December numbers aren’t available until January, initial sales are encouraging – helped considerably by the success of The Dark Knight.

    A total of 6.5 Million units have been sold in Europe to date (up 320 per cent), with the market share expected to double next year to 6 per cent.

    So far, roughly 800,000 stand-alone Blu-ray Disc players have been sold in Europe, but that number is expected to triple for next year, up to 2.5 Million
    .

  • Blu-ray Storage Capacities To Keep Climbing


    Pioneer has announced plans for a one terabyte (1TB) Blu-ray disc that could be on the market by 2013.

    With a 400GB disc already ready for launch and a half-terabyte disc expected to follow shortly, there may be some questions about how such an abundance of storage can be used.

    One answer may be the advent of upgraded high definition standards that take up even greater amounts of disc space.

    The possibility for progressively increasing to higher densities was a major reason that Blu-ray won over its rivals.

  • New chip will lead to cheaper Blu-ray players

    NEC promises chip will increase functionality of Blu-ray players while driving down prices

    NEC is banking on the world’s first chip that combines signal processors with memory that controls graphics, audio and other functions to double its sales of Blu-ray hardware in the next two years.

    The company expects the EMMA3PF chip to raise its revenue from Blu-ray products to US$378 million in the year ending March 2011.

    NEC plans to increase its share of Blu-ray products by offering deep price cuts, which other companies have started and are necessary for the market to grow.

    It hopes to challenge rivals such as Panasonic, Broadcom and Sigma and capture 40 per cent of the market by March 2009. Market share is predicted to rise to half in March 2011.

    Shigeo Niitsu, associate vice president of NEC Electronics, said they had “gained an edge” over competitors with the new chip.
    “We will do what it takes to keep pace with market price falls of 30 per cent to 40 per cent to keep our lead,” he said.
    The chips will start sample shipments in September – we would like to hear your views on whether they really will drive Blu-ray player prices down.

  • Blu-ray step away from being HD format for China

    “Chinese companies will play an important role in driving the rapid adoption of the Blu-ray Disc format worldwide” – Xinhua Zhao, president of CESI Technology

    The Blu-ray Disc Association (BDA) has announced that DigiRise Audio (DRA), a locally-developed Chinese audio codec, has passed an important technical evaluation, and is now on its way to being adopted into the format.
    The adoption, if it is approved, is seen as a major step towards Blu-ray becoming the high definition optical disc format for China.

    Meanwhile, CESI Technology Co. Ltd, a contributor member of the BDA, has been designated as the first official Blu-ray Disc Test Centre in China.
    CESI Technology’s joining BDA as a contributor member and their establishment of the Test Centre is another indication of the strong momentum building for the Blu-ray Disc format in China.

    Xinhua Zhao, president of CESI Technology, said BD, as the successor of DVD, presented new business opportunities for the Chinese consumer electronics industry.
    “I am confident that Chinese companies will play an important role in driving the rapid adoption of the Blu-ray Disc format worldwide,” he said.
    “The establishment of our Blu-ray Disc format Test Centre will help complete the ecosystem of Blu-ray Disc business and this centre will help Chinese companies shorten the time to market while saving cost.
    “We expect to collaborate closely with the BDA to bring the high definition experience to Chinese consumers as soon as possible.”

    The establishment of the Test Centre is a critical piece in the Blu-ray Disc value chain in China.
    From today, Chinese manufacturers can receive verification services for the official production of BD-ROM Movie Players at the centre.
    This will dramatically shorten the time needed for product development and market launch of fully compliant BD products for Blu-ray Disc product manufacturers.

    Sumitaka Matsumura, chair of the BDA China Task Force, said the BDA was working hard to bring HD Chinese consumers and the development with CESI Technology was another “significant indication” of the strong support for the format in China.
    “The establishment of an official test centre in China is critical to the acceptance of Blu-ray Disc in China by the industry and consumers and so we very much look forward to the contribution of CESI Technology,” he said.