A "one-stop shop" for Blu-ray player and disc licensing is being set up by Panasonic, Philips and Sony.

The trio are currently in talks with Blu-ray Disc patent holders, according to Blu-ray.com.

It reports that the new company, which would be led by former head of IP at IBM Gerald Rosenthal, would have its HQ in the US and offices in Asia, Europe, and Latin America.

The rationale behind the licensing entity is to offer a single license for Blu-ray Disc products at attractive rates.

That’s certainly something that would be widely welcomed if it meant Blu-ray prices dropped.

The proposals include a flat fee to produce Blu-ray products.

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