“Chinese companies will play an important role in driving the rapid adoption of the Blu-ray Disc format worldwide” – Xinhua Zhao, president of CESI Technology
The Blu-ray Disc Association (BDA) has announced that DigiRise Audio (DRA), a locally-developed Chinese audio codec, has passed an important technical evaluation, and is now on its way to being adopted into the format.
The adoption, if it is approved, is seen as a major step towards Blu-ray becoming the high definition optical disc format for China.
Meanwhile, CESI Technology Co. Ltd, a contributor member of the BDA, has been designated as the first official Blu-ray Disc Test Centre in China.
CESI Technology’s joining BDA as a contributor member and their establishment of the Test Centre is another indication of the strong momentum building for the Blu-ray Disc format in China.
Xinhua Zhao, president of CESI Technology, said BD, as the successor of DVD, presented new business opportunities for the Chinese consumer electronics industry.
“I am confident that Chinese companies will play an important role in driving the rapid adoption of the Blu-ray Disc format worldwide,” he said.
“The establishment of our Blu-ray Disc format Test Centre will help complete the ecosystem of Blu-ray Disc business and this centre will help Chinese companies shorten the time to market while saving cost.
“We expect to collaborate closely with the BDA to bring the high definition experience to Chinese consumers as soon as possible.”
The establishment of the Test Centre is a critical piece in the Blu-ray Disc value chain in China.
From today, Chinese manufacturers can receive verification services for the official production of BD-ROM Movie Players at the centre.
This will dramatically shorten the time needed for product development and market launch of fully compliant BD products for Blu-ray Disc product manufacturers.
Sumitaka Matsumura, chair of the BDA China Task Force, said the BDA was working hard to bring HD Chinese consumers and the development with CESI Technology was another “significant indication” of the strong support for the format in China.
“The establishment of an official test centre in China is critical to the acceptance of Blu-ray Disc in China by the industry and consumers and so we very much look forward to the contribution of CESI Technology,” he said.