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Tag: 3d

  • LG Launches 4K HDTV in Korea

    LG has long been an industry leader in the high-end HDTV market, leading the way with well-reviewed releases and cutting edge technology. While here in the U.S. we may have to wait a while longer for their next big release, it seems that customers in Korea are finally going to be able to purchase a long anticipated offering from the international company.

    LG had previewed their 84-inch ultra definition HDTV at CES, and will now ship a limited quantity of the devices for sale solely in the Asian country.

    Their ‘Ultra Definition’ HDTV sports a resolution of 3,840 x 2,160, with a stunning 1080p image in standard or 3D viewing. It has all of LG’s stock Smart TV features, and will ship with the company’s Cinema 3D passive glasses tech. The timing of the announcement may be a direct response to Samsung’s unveiling of their massive, 75-inch ES9000 HDTV.

    The companies both hail from Korea, and chances are LG simply couldn’t let Samsung beat them to the punch in their native land. The ES9000 has yet to be reviewed, so there’s no telling which device will gain the most traction, but LG is probably betting that the extra nine inches of screen size in their device could sway potential customers choosing between the two.

    According to Samsung, the 4K HDTV will retail in Korea for just under $22,000 US, with a mere 84 units available during the first month. The sound system is truly 3D, with a 2.2 channel set up. American consumers will surely be eager to check out the device here at home, but since hardly any American cable networks are broadcasting in 4K, the lack of content means much of the HDTV’s strengths would go untested.

  • Samsung Unveils Largest, Most Expensive HDTV

    Earlier this week, at an industry press event held on the U.S.S. Intrepid Museum in New York City, Samsung previewed their massive, 75-inch 3D HDTV. The ES9000 is the most impressive device they’ve ever released, and should get a great deal of coverage in the technology industry over the next month. It will incorporate all of the Smart Interaction features that were so popular in their previous ES8000 series, further changing how consumers interact with their home theater devices.

    The new HDTV, which will sport a $10,000 price tag, has a distinctive rose and gold bezel, very different from the traditional silver, clear and black seen in the majority of HDTVs. A retractable camera gives users control of the device through gestures, and integrates seamlessly with Skype.

    Samsung has it’s own dedicated apps for these devices as well, and demonstrated its capabilities with a preview of Angry Birds. The game will be a free download, playable on their E8000, ES8000, and ES7500 line as well, and can be controlled completely with gestures on the ES9000.

    Samsung declared that the new release will have a significantly better picture, due primarily to their Precision Black Local Dimming and Micro Dimming Ultimate features. They expect 30% improvement in the black colors, and 60% increased sharpness. The ES9000 will begin shipping out to stores in August, giving consumers the opportunity to soon decide for themselves if the difference is worth an upgrade.

    The $9,999 retail price makes it one of the most expensive HDTVs on the market. It hasn’t been reviewed yet, so it remains to be seen if the ES9000 will completely earn that price break. But the device is sure to turn heads in the high end HDTV market.

  • LG Optimus 3D Officially Launched in Europe

    Starting today, LG Optimus 3D, the 3D phone offered by LG, is available in the Old Continent’s markets. The much awaited gadget, which debuted in February at Mobile World Congress in Barcelona, offers a fully 3D experience: recording, playback and the possibility to a video to all your friends.

    LG Optimus 3D also has a Tri-Dual architecture, about which, the President and CEO of LG Mobile Communications Company, Park Jong-Seok said the following: "We believe that the Tri-Dual architecture opens a new chapter in the performance of a smartphone”.

    What exactly the Tri-Dual technology is? The Korean company explains the unique architecture of their new smartphone during a press conference. "Unlike other smartphones – those with dual-core processors and of high speed – that are not using these technologies because of the inefficiency of the single-channel configurations, LG Optimus 3D has a dual-channel configuration, the transfer of the material can be made simultaneously between dual-core and dual-memory, resulting in a high performance.”

    In addition to the Tri-Dual architecture and the ability to record 3D videos in 720p at 30 frames per second, the smartphone has other attractive specifications: a 4.3 inch WVGA screen, HDMI 1.4 connection, a double 5-megapixel camera and will be running on Google’s Android 2.2 Froyo.

    Moreover, the owners of the tri-dimensional phone will be able to upload 3D content on the YouTube page dedicated to these types of videos.

    LG Optimus 3D has firstly been released in Europe, but it will be available in a few weeks in more than 60 other markets in the world.

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  • JVC Announces World's First THX 3D Certified Home Theater Projectors

    Four new JVC home theater projectors are the world’s first to gain THX 3D Display Certification. The four projectors, announced at CEDIA Expo in September while undergoing THX testing, will be available later this month.

    The new THX 3D Certified projectors are the Reference Series DLA-RS60 and DLA-RS50, to be marketed by JVC’s Professional Products Company, and the Procision Series DLA-X9 and DLA-X7, to be available through JVC U.S.A.

    JVC informed that during the THX 3D certification process, more than 400 laboratory tests are conducted, evaluating color accuracy, cross-talk, viewing angles and video processing "to ensure the high quality 3D and 2D display performance that home theater enthusiasts demand."

    The JVC projectors have simple, one button solutions for optimized playback of 3D and 2D movies – THX Cinema Mode to ensure that color reproduction, luminance, blacks, gamma and video processing matches what the filmmaker intended, and THX 3D Cinema Mode, which extends this same level of accuracy for 3D broadcasts and Blu-ray Discs.

    Acording to the company, THX 3D Cinema Mode is designed to deliver highly accurate color in 3D, while minimizing sources of cross-talk and flicker. For further fine-tuning, all THX Modes on JVC projectors can be accessed by THX Professional Calibrators.

    For 3D content, each projector includes two HDMI 1.4a ports and supports side-by-side (broadcast), frame packing (Blu-ray Disc), and above-below 3D transmissions. An external 3D Signal Emitter (PK-EM1) syncs the projected image with JVC’s Active Shutter 3D Glasses (PK-AG1). The external 3D signal emitter ensures solid signal transmission to the 3D glasses for a superior 3D experience, no matter what type of screen is used or how the home theater has been configured, as the company claims.

    The new flagship projectors, the DLA-RS60 and DLA-X9, are built using hand-selected, hand-tested components and provide a 100,000:1 native contrast ratio. For 3D display, both models come with two pairs of 3D glasses along with a PK-EM1 3D Signal Emitter.

    The DLA-RS50 and DLA-X7 offer 70,000:1 native contrast ratio and are compatible with JVC’s PK-AG1 Active Shutter 3D Glasses and PK-EM1 3D Signal Emitter (sold separately) for 3D presentations.

    All four projectors feature three 0.7" 1920 x 1080 D-ILA devices and are designed around JVC’s third generation D-ILA High Dynamic Range optical engine that is optimized to provide exceptional native contrast ratios without a dynamic iris to artificially enhance contrast specifications. A directed light integration system and wire grid polarizer ensures optimum light uniformity and minimal crosstalk in the light path. A 4-step lamp aperture is combined with a 16-step lens aperture to allow more precise management of lamp output, which further improves black level and native contrast.

    With a new short arc gap, lamp brightness has been increased from earlier JVC models to 1,300 ANSI lumens. To reduce motion blur, JVC’s double-speed 120Hz Clear Motion Drive technology uses a newly developed LSI for frame interpolation black frame insertion.

    These same four models also include a new seven-axis color management system (R, G, B, C, M, Y and orange) that allows precise color tuning, especially in skin tones, and a choice of color profiles, including Adobe RGB, DCI and sRGB/HDTV. They have also been designed for ISF certification and will include an ISF C3 mode for professional calibration. Ninety-nine screen correction modes match the projector to 99 specific types of projection screens.

  • ESPN Announces Results of Comprehensive 3D Study

    ESPN Research + Analytics unveiled a studies on 3D TV. Compiling results from more than 1,000 testing sessions and 2,700 lab hours, ESPN has concluded that fans are comfortable with the medium and even enjoy it more than programming in HD.

    The research was conducted by Dr. Duane Varan, professor of New Media at Murdoch University, during ESPN’s coverage of the 2010 FIFA World Cup at the Disney Media and Ad Lab in Austin, Texas.

    The research employed an experimental design approach including the use of perception analyzers, eye gaze and electrodermal activity. The study focused on a multitude of topics including overall viewing enjoyment, fatigue and novelty effects, technology differences, production issues and advertising impact. In all over 700 measures were processed during the testing. The Ad Lab used five different 3D manufacturers in its testing.

    “The results from this comprehensive research project support what we have said time and time again – fans have a higher level of enjoyment when viewing 3D. Plus, for advertisers, this study provides good news on the level of fan engagement when viewing 3D ads,” said Artie Bulgrin, senior vice president of ESPN Research + Analytics. “This study will help us continue to develop ESPN 3D as an industry leader for event-based 3D viewing.”

    Key Findings:

    3D TV ads can be more effective

    * In testing the Ad Lab showed viewers the same ads in 2D and 3D. 3D ads produced significantly higher scores across all ad performance metrics – generally maintaining a higher level of arousal than the 2D counterpart.
    * Participants showed better recall of the ad in 3D:
    – Cued recall went from 68% to 83%
    – On average, purchase intent increased from 49% to 83%
    – Ad liking went from 67% to 84%

    Fans enjoy 3D

    * The results showed a higher level of viewer enjoyment, engagement with the telecast and a stronger sense of presence with the 3D telecasts.
    – Enjoyment increased from 65% to 70% in 3D while presence went from 42% to 69%

    Passive vs. Active

    * With all things equal, there were no major differences between passive and active 3D TV sets for overall impact however, passive glasses were rated as more comfortable and less distracting by participants.

    Depth Perception

    * The study found that there were no adverse effects on depth perception (stereopsis).
    * It appeared that there is an acclimation effect whereby participants adjust to 3D over time under normal use.

    True 3D vs. 2D

    * Participants showed much more favorable responses to true 3D images than to 2D.

    Related news
    3D TV Not Growing as Fast as TV Makers Expected in 2010
    Blu-ray Player Shipments to Exceed 62.5 Million in 2011
    NVIDIA Demonstrates Streaming 3D Video Using Microsoft Silverlight

  • Marvell Unveils 1.5 GHz Tri-Core Processor Capable of 1080p 3D Video for Smartphones

    Marvell has introduced the world’s first 1.5 GHz tri-core application processor, the Marvell ARMADA 628. It incorporates a full System-on-a-Chip design (SoC) with three Marvell-designed, ARM-compliant CPU cores operating as the world’s first commercially available heterogeneous, multi-core, applications processor.

    The tri-core design of new ARMADA integrates two symmetric multiprocessing cores and a third core optimized for ultra low-power. The third core is designed to support routine user tasks and acts as a system management processor to monitor and dynamically scale power and performance.

    According to Marvell, the tri-core architecture provides superior performance and lower power over dual-core designs “while maintaining industry compatibility and leadership – ensuring a richer, faster and smoother experience than any other ARM-based processor available today.”

    The architecture is analogous to a hybrid muscle car. The ARMADA 628 is intended to perform like a race car engine on demand, while still delivering the frugal gas-mileage of a hybrid automobile. In real world terms, this enables the ARMADA 628 to play more than 10 hours of full 1080p HD video or 140 hours of music on a single charge while still providing 3 GHz of raw computational horsepower.

    The new Marvell’s processor comprises a complete SoC design – a first for the industry. In addition to the tri-core CPU, there are six additional processing engines to support 3D graphics, 1080p video encode/decode, ultra high fidelity audio, advanced cryptography, and digital photo data processing – for a total of nine dedicated core functions.

    The company said that the ARMADA 628 is also designed to be the first mobile CPU to provide high-speed USB 3.0 connectivity, which offers 10x faster performance than USB 2.0.

    "Marvell’s groundbreaking tri-core architecture is a unique solution to a long-time problem-how to achieve enterprise performance without breaking the limited power budget of smartphones, tablets and other mobile consumer devices," said Linley Gwennap, principal analyst of The Linley Group.

    The ARMADA 628 is based on a Marvell-designed ARM v7 MP compatible CPU offering 1.5 GHz performance. It offers support to use LP-DDR2 or DDR3 memory up to 533 MHz, a highly flexible display controller capable of driving four simultaneous displays at up t o 2K x 2K resolution, and a highly robust security subsystem that includes a secure execution processor.

    An integrated 3D engine renders 200 million triangles per second for an immersive game play experience and a multi-format video engine supports dual stream 1080p video for a true 3D visual experience. In addition, the ARMADA 628 supports DirectX, Open GL ES 2.0, and Open VG 1.1 – ensuring complete compatibility with the most hotly anticipated mobile game titles.

    ARMADA 628 supports RIM OS, Android™, Linux, Windows Mobile, and full Adobe Flash.

  • Nokia and Intel Build Joint Research Center

    Intel, Nokia and the University of Oulu officially opened the Intel and Nokia Joint Innovation Center. It will employ about two dozen R&D professionals and become the latest member of Intel’s European Research Network.

    According to the companies, initially the lab will conduct research for “new and compelling mobile user experiences that could leverage the rapidly increasing capabilities of mobile devices.” They claim that creating interfaces that are more similar to interactions in the real world can enable experiences that are more natural and intuitive, in the same way that modern games and movies are more immersive through the use of realistic 3-D graphics.

    The new lab is aligned with the MeeGo open source platform recently launched by Intel and Nokia.

    "The University of Oulu’s focus on future telecommunications solutions as well as electronics and photonics made it the perfect location for the Intel and Nokia Joint Innovation Center," says Justin Rattner, Intel chief technology officer and director of Intel Labs.

    Another potential area of research could look into technologies that allow displaying a 3-D hologram of the person you are talking to on the phone, a capability only found in science fiction movies today. Consumers will feel more involved and engaged with their mobile experience than with current methods, as the companies claim.

    "3-D technology could change the way we use our mobile devices and make our experiences with them much more immersive," said Rich Green, Senior vice president and chief technical officer, Nokia. "Our new joint laboratory with Intel draws on the Oulu research community’s 3-D interface expertise, and over time will lay down some important foundations for future mobile experiences."

    The lab will be located at the Center for Internet Excellence at the University of Oulu, and will work closely with the Oulu Urban Living Labs, which provide a unique environment for sensor research, testing and piloting technological and social innovations.

    The Intel and Nokia Joint Innovation Center follows a successful industry and academia collaboration model similar to the ones of Intel Labs Barcelona and the Universitat Politècnica de Catalunya in Spain, the Intel Visual Computing Institute and the Saarland University in Germany or Intel Labs Berkeley at the University of California at Berkeley in the United States.

  • Blu-ray Player Shipments to Exceed 62.5 Million in 2011

    Worldwide Blu-ray player shipments are expected to more than double between 2009 and the end of 2010, and the numbers from ABI Research forecast continued growth next year, for a total of more than 62.5 million shipments in 2011.

    In North America standalone Blu-ray players are expected to reach almost 18% penetration among TV-owning households, up from just over 7% in 2009.

    As interesting as this estimate is, it is just part of a larger picture. According to industry analyst Mike Inouye, “The solid growth in Blu-ray player shipments highlights a trend within the wider consumer electronics market. Larger, fixed-location devices such as Blu-ray players and flat panel TVs are enjoying rapid adoption relative to many classes of small, portable devices. Specifically, portable gaming devices are leveling out, while we are seeing actual declines in shipments of portable audio players. Digital picture frames are showing only mild growth, and compact digital camera shipments are declining in North America and Japan, though they continue modest growth elsewhere.”

    What is behind these shifts? “In addition to price declines, the greater growth potential of TV-centric devices may be due to some of the recent exciting innovations in TV technologies: larger, flatter panels, Internet connectivity, and 3D,” says Inouye. “Aside from the economic/job environment it could be that dedicated portable device markets are simply maturing, or it could be due to the greater competition they face from smartphones and other multi-function portable devices.”

    ABI Research believes that CE device vendors can improve their chances of success in this very competitive marketplace by, on one hand, continuing efforts to educate consumers about what they can do with the latest devices, and on the other by striving to keep the user-experience as seamless and painless as possible.

  • Samsung Takes Lead in U.S. LCD-TV Market in Q1

    Samsung in the first quarter of 2010 regained the leading position in the U.S. LCD-TV market, as the company capitalized on rising consumer demand for television sets with advanced features, including LED-backlighting, built-in internet connectivity and 3-D images, according to iSuppli.

    Samsung in Q1shipped 1.1 million LCD-TV sets in the United States. While this was down 33 percent from the fourth quarter, Samsung actually outperformed the overall U.S. LCD-TV market, which contracted by 35.8 percent sequentially due to seasonal factors. "This allowed Samsung to increase its market share to 18 percent in the first quarter, up from 17.3 percent in the fourth quarter, giving it the top position in the U.S. market," said Riddhi Patel, principal analyst, television systems, for iSuppli. 

    According to her, the year 2010 "marks a major transition period for the U.S. LCD-TV market, when consumers increasingly are gravitating toward sets with more advanced features.”

    “With Samsung at the forefront of trends including LED backlighting and 3-D, the company has been able to outperform the market and its closest competitors,” she said.

    The report finds that Samsung of South Korea retook the lead from U.S.-based brand Vizio, whose unit shipments declined by 42.2 percent sequentially in the first quarter. Vizio and Samsung have been engaged in a tight race for leadership in the U.S. LCD-TV market, with the two companies frequently swapping the No. 1 position from quarter to quarter. Samsung held a 1.3 percent point lead over Vizio in the first quarter of 2010, the same margin in which Vizio led Samsung in the fourth quarter of 2009.

    According to iSuppli, the U.S. LCD-TV market in 2010 is set to undergo a rapid transition away from traditional Cold Cathode Fluorescent Lamps (CCFLs) and toward LED backlighting technology. Shipments of LED-backlit LCD-TVs in the United States are projected to rise to 7.7 million units in 2010, up about 600 percent from 1.1 million in 2009. LED-backlit models will account for nearly one-quarter of all U.S. LCD-TV shipments in 2010, at 23.4 percent, up from only 3.4 percent in 2009.

    Meanwhile, Internet-Enabled Televisions (IETVs) are attracting consumer interest, with U.S. shipments expected to rise to 11.8 million units in 2010, up from 6.9 million in 2009.

    Among U.S. consumers that purchased new televisions in the first quarter, 26.8 percent indicated their new sets were connected to the Internet, either though the internal capabilities of their TVs or via external devices, such as digital video boxes or game consoles. This is up from 24.3 percent in the fourth quarter of 2009. Over time, IETVs will account for a rising portion of Internet connectivity in televisions.The most popular types of Internet content accessed by consumers are movies and social networking services.

    The research group says that U.S. shipments of 3-D TVs—introduced to the market for the first time in March—are expected to reach 1.45 to1.5 million units in 2010, thanks to increasing acceptance from enthusiastic early adopters.

  • NVIDIA Demonstrates Streaming 3D Video Using Microsoft Silverlight

    NVIDIA today demonstrated 3D video streamed live over the Internet using an NVIDIA 3D Vision PC, Microsoft Silverlight and IIS Smooth Streaming technology. The demonstration, which streamed the music video “We Are the World” 3D, at a press conference at Computex, comes at a time when consumer interest in seeing 3D movies is at its highest level ever.

    “We’ve been collaborating with Microsoft to enable 3D in an Internet browser so that it’s very simple to use,” said Phil Eisler, General Manager of 3D Vision technology at NVIDIA.

    “Just click on a 3D video and it plays in 3D, using the latest 3D Vision Silverlight-based video player and NVIDIA 3D Vision. Internet users can now enjoy 3D video content streamed in high-definition (HD) quality and viewed at full resolution. This is another great benefit of having a 3D PC.”

    To take advantage of this technology, consumers will need an NVIDIA 3D Vision-based desktop or notebook PC equipped with the latest 3D Vision drivers and the Silverlight browser plug-in. Once these are installed, consumers can then navigate to any Web site hosting 3D Vision-based content.

    For content owners, this milestone provides a secure path to distribute and monetize 3D video over the Web with Silverlight and IIS Smooth Streaming. Movies, trailers, sports and any form of 3D video can now be hosted and streamed over the Internet to a growing market of 3D PCs, most of which ship with Windows 7.

    “Customers have a peaked interest in 3D entertainment experiences, and Microsoft is looking forward to working with NVIDIA to bring these experiences to users through their PCs,” said Scott Guthrie, corporate vice president of the .NET Developer Division at Microsoft Corp.

    “Silverlight and IIS Smooth Streaming together deliver the highest quality HD video experiences over the Web and, with NVIDIA 3D Vision, will now provide consumers with a way to watch their favorite movies, sporting events, music videos and more, all in 3D from their own computer.”