The smartphone market is on an upward surge, according to IDC, the market research firm. The market has witnessed an outbreak of cutthroat competition among the major smartphone companies, leading to a fall in phone prices. Low cost coupled with the innovative marketing strategies has led to the growth in the smartphone market.

The first quarter of 2011 witnessed a sale of 99.6 million smartphones, which is almost double the quantity that was sold in the previous quarter. The sales figures registered a 79.6 percent growth in this period. Senior analyst of Mobile phone Technology and Trends team of IDC, Ramon L lamas, attributed this growth to the prevailing smartphone market conditions.

Fall of smartphone prices is the major factor that has contributed to the rise in sales. The market is flooded with new models from different companies, which has forced a slash in the rates of even expensive models. The corporate rat race has benefited the consumer market as expensive models are now within the reach of more people.

The upward trend in the purchase of mobile phones has given companies a fillip in taking their wireless expense management further. IT departments all over the country are concerned about their employees’ demands to provide high-end smartphones.

The IDC report has forecasted a bright future for Android phones. Google’s Android technology reinstated itself on the top in the first quarter of 2011. The demand for Android based phones has encouraged several phone manufacturers to come with phones that work on Android technology. Samsung registered a profit of 350% and HTC recorded a 229.6% growth in its sales owing to their Android based phones.

A report by Global Industry Analysts has named enterprise mobility as the force behind the surging smartphone market. By 2017, the smartphone sales are expected to go beyond 1.6 billion units.

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