Google continues its string of good news for Android fans, revealing the new Android Market, in the second day of the Google I/O conference in Moscone Center, San Francisco.

Google’s application store has always been criticized for its cumbersome and obscure system of presenting the applications, in contrast with Apple’s App Store, so the IT giant has decided to take action.

Android Market has now five new functions that will help any user find games and applications more easily. First is Top Apps that comes in a more complex shape, with recommendations by country, a top of both free and paid applications, and also a top of applications with the highest revenues.

The second novelty is the Editor’s Choice, which contains a collection of the best applications at the moment, carefully selected by the Android Market’s reps.

Next is Top Developers that will reward the best designers of applications with a special icon, which will ensure quality, they also being present in a special list in the Android Market. Currently the list contains 150 companies.

Another innovation will give the user a recommendation of any downloaded software by other users who have also viewed the same program analyzed at that time. For example, if you’re using ScoreMobile, an application that gives you the latest scores in sports, you will be advised of other similar applications that sports fans have downloaded.

The last section introduced is Trending Apps and will contain the applications and the games that are recording an upward trend in terms of download, in other words, the most promising titles of the moment.

The new features of the Android Market are currently available only for the online version, but Google promises that the mobile version will be upgraded pretty soon.

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