According to last month’s announcements, Sharp had priced its new 4K Ultra High Def 70" TV at A$12,999, this being several thousand more than the 65" 4K TV's sold by Panasonic or Samsung.

However, it seems now to have had an epiphany and announced a drop in the price by $3,000 to $9,999, according to a representative from the company. This is more than 25% reduction in price.

Sharp announced that it is cutting the price following a market review. This is after last month’s announcement that it would review pricing for the 4K TV.

The ultra high definition TVs, also known as 4K that are four times the resolution of HDTV are not cheap, but the prices have come down dramatically in the past 12 months.

The price tag in the US market for the Sharp LC70UD1X TV was US$7499, almost half the original Aussie RRP price.

The Sharp 4K TV has undergone rigorous testing and is the first THX-Certified 4K TV, ever. The new price tag for the 70 inch 4K TV is effective immediately.

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