In the current economic environment, home-based businesses (HBBs) in the U.S. are increasingly turning to the web to boost business. According to a report from AMI-Partners, VoIP is playing an increasingly prominent role in the survival of the HBB.
The implementation of VoIP communication system is among the areas that improve efficiency and reduces cost of HBBs. The report finds that the number of U.S. HBBs using VoIP technology has increased by 48% in 2009. The need for HBBs to cut costs thereby maintaining an adequate cash flow has directly hit the areas of telecommunications and business travel.
“VoIP providers such as Time Warner, Optimum Lightpath, Verizon, to name a few, are offering very attractive bundled VoIP and broadband internet access packages. Current penetration of VoIP technology is still incipient, but strong interests by U.S. HBBs suggests a vast opportunity for VoIP providers in 2010,” said Yuki Uehara, Research Analyst at AMI-Partners.
“On the business travel front, video capability over instant messaging (Skype, AOL’s AIM, and Yahoo’s Messenger) and web conferencing (MS Live Meeting, WebEx, etc.) will continue to help defray the cost of staying in contact with clients and vendors in the HBB market in 2010,” he added.
According to analysts, HBBs are realizing the advantages of investing in technology that improves their business and brings tangible results in the short run. For IT vendors and service providers, it is vital to pin-point the needs of U.S. HBBs and target the HBBs that are proactively investing in those technologies.
“In the past HBBs had focused on more improving internal efficiency such as IT security, data backup & management (back-office functions). Presently we are seeing a shift to reaching out to clients and prospects and communication (front-office functions) to keep baseline revenue and/or catching every possible sales opportunity,” said Uehara.


Ringio is launching the service’s own integrated call-control and screen-pop client for the PC, Mac desktop or Linux. Through the client, users view and add to a company store of customer information about contacts as they handle calls. Ringio also automatically retrieves and synchronizes records built using Google’s Contacts database. They also plan to integrate Ringio with Salesforce.com. 
TalkFree operates primarily in the Middle East and Africa with targeted growth coming from Southeast Asia and rural areas of South America. They specialize in assisting local in-country communications providers by delivering a turnkey, plug-and-play VoIP “business in a box”.
Mobile conferencing
“Collaboration across a broad sweep of individuals – employees, suppliers and partners, as well as across geographic and organizational boundaries – is a daily necessity. AT&T is bringing its Unified Communications capabilities to integrate voice, email, messaging and web conferencing in business apps that drive the productivity of businesses regionally, nationally and globally,” he said. 

According to Kevin Kennedy, Avaya President and CEO, the days of the ‘one size fits all’ network solutions are over.
The mobile market is growing, up 1.4% to €417 billion in 2010. The strongest growth is posted by data services such as mVoIP, both on fixed and mobile networks, finds
Visiongain claims that the global economic crisis appeared to have had only a slight impact on the global telecommunications and IT markets. After a slight dip of 0.5% in 2009, the information and communications (ICT) market will increase by 1.9% to €2.3 trillion in 2010 and by 3.7% to €2.4 trillion in 2011, according to the European Information Technology Observatory (EITO)’s forecast. The number of mobile subscribers (currently four billion) is set to reach 6 billion by 2013, and smartphones will outsell PCs by 2011, growing to over 50% of the total handset market share by the end of 2013.

