The economic crisis has frequently been held up as an opportunity for the VoIP industry to introduce businesses to the benefits and efficiencies offered by "non-traditional" telecom services.
But Kent Hellebust, CMO and general manager of Individual and Digital Phone Services at Telanetix, believes many VoIP service providers are failing to respond to the fast moving pace of the business retail channel.
He tells voip.biz-news how telecom vendors can effectively capitalise on potential opportunities in the US Small and Medium Business (SMB) market.