
The number of people watching video-on-demand (VOD) programming in the US surged in June – fuelled by rises in the popularity of pay-per-view content and more children taking advantage of free programming, according to Rentrak.
The increases made June the most-viewed month for video-on-demand this year, delivering more than 589 million transactions.
According to Rentrak’s OnDemand Essentials service, year-to-year comparison for the month of June delivered a 15 per cent increase in overall VOD transactions and a 16 per cent increase in the number of unique set top boxes (STBs) accessing OnDemand.

Additionally, free-on-demand (FOD) Kids content was up 7 per cent from May figures and delivered its strongest month of the year with more than 106 million transactions.
June is historically a strong month for transactional-on-demand (TOD) viewing, and TOD continued this trend by delivering the highest number of transactions in a single month so far this year for the category.




Eduardo Conrado, corporate vice president, global marketing and communications, Motorola Inc., said the study explores how the preferences and habits of today’s Millennials are shaping the future of content consumption.