The number of people watching video-on-demand (VOD) programming in the US surged in June – fuelled by rises in the popularity of pay-per-view content and more children taking advantage of free programming, according to Rentrak.
The increases made June the most-viewed month for video-on-demand this year, delivering more than 589 million transactions.
According to Rentrak’s OnDemand Essentials service, year-to-year comparison for the month of June delivered a 15 per cent increase in overall VOD transactions and a 16 per cent increase in the number of unique set top boxes (STBs) accessing OnDemand.
Additionally, free-on-demand (FOD) Kids content was up 7 per cent from May figures and delivered its strongest month of the year with more than 106 million transactions.
June is historically a strong month for transactional-on-demand (TOD) viewing, and TOD continued this trend by delivering the highest number of transactions in a single month so far this year for the category.