BSkyB has added 171,000 new customers in the second quarter and reduced churn to below 10 per cent.

It will be hoping to build on the interim results for the six months to 31 December 2008 helped by the the news that further investment is to be made in HD programming.

The announcement that the price of the Sky+ HD receiver is to drop to £49 will undoubtedly provide a massive boost to that ambition.

Over 50 per cent of BSkyB customers now opt for either Sky+ HD or Sky+.

The standard definition product is installed in 4,650,000 homes, while 779,000 have the HD receiver.

As of December 31, 2008, the number of subscribers to the DTH platform in the UK and Ireland stood at 9.24 million.

BSkyB’s commitment to increasing HD content comes as Apple announces it is making the first HD show available in the UK through its iTunes service.

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