BMW has come up with a novel – and legal – way to drive its new Z4 Roadster while using the iPhone.
No, it’s not some ingenious hands-free device designed by engineering geniuses at the German car-maker.
Former Nuance exececutive Mike Wehrs has been appointed president and CEO of the Mobile Marketing Association.
The move follows the departure of Laura Marriott.
Wehrs joins the MMA from Nuance Communications, where he was vice president of Industry Affairs and Evangelism.
Twenty-eight per cent of Hispanics questioned in a US survey say they will buy a large-screen television or HDTV in the next 12 months.
They also say that TV advertising is the medium that mostly influenced their decision, according to research by Vertis Communications.
This compares to just 23 per cent of non-Hispanics planning to purchase a large-screen or HDTV in the next 12 months.
The study – Customer Focus® OPINIONES – also showed that Hispanics found inserts and circulars to be the second most influential form of advertising.
Internet marketing was the third-most selected medium.