Former Nuance exececutive Mike Wehrs has been appointed president and CEO of the Mobile Marketing Association.

The move follows the departure of Laura Marriott.

Mike Wehrs, CEO MMA

Wehrs joins the MMA from Nuance Communications, where he was vice president of Industry Affairs and Evangelism.

He has also served on the board of directors and executive committees for a number of organisations, including the CTIA.

In the new role Wehrs is to concentrate on promoting the MMA’s charter to "build a sustainable ecosystem for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth, and driving mobile adoption worldwide".

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