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Tag: content-providers

  • Cox Successfully Delivers Voice and HD Video via LTE

    Cox announced the successful completion of voice calling and high definition video streaming over wireless networks using LTE technology.

    Cox’s 4G technology and service trials utilize the AWS and 700 MHz spectrum that it acquired at Federal Communication Commission auctions in 2006 and 2008. The company informed that they spent over $550 million for radio spectrum licenses to support its wireless plans, which include wireless broadband.

    Cox conducted the 4G trials in Phoenix and San Diego and chose these markets for “the advanced technology-orientation of its residential and business customers”, as well as the terrain and suburban density variances of their geographies.

    While Cox is testing 4G LTE technology in these markets, it is initially deploying wireless services using the 3G CDMA standard in some regions of California and Nebraska.

    “We are encouraged by the success of the Phoenix and San Diego tests, which further validate our decision to pursue 4G based on LTE, specifically the 3GPP Release 8 standard," said Stephen Bye, Cox’s vice president of wireless.

    Next month, Bye will expand on Cox’s 4G learnings as he participates in a keynote session titled "Ready for Launch of Next Generation Mobile Networks" at Mobile World Congress in Barcelona.

    Collaborating with Cox in conducting the 4G trials and testing the wireless services and applications were Alcatel-Lucent and Huawei.

    Cox, the third-largest U.S. cable TV company, provides digital video, internet, telephone and wireless services over its own nationwide IP network.

  • Nokia to Offer Free Turn-by-Turn Navigation

    Nokia makes walk and drive navigation free on its smartphones. Starting today, the company offers a new version of Ovi Maps that includes turn-by-turn navigation with voice guidance for 74 countries, in 46 languages, and traffic information for more than 10 countries, as well as detailed maps for more than 180 countries and 6000 3D landmarks for 200 cities around the world.

    The important news is that there is no network connection required when navigating: earlier pre-loaded on to the phone, the maps also work in offline mode, which means users don’t have to be worried about international roaming costs when traveling. That should also extend battery life.

    This game-changing move has the potential to nearly double the size of the current mobile navigation market and makes Nokia the only company with a mobile navigation service for both drivers and pedestrians that works across the world.

    "Why have multiple devices that work that work in only one country or region? Put it all together, make it free, make it global and you almost double the potential size of the mobile navigation market," explained Anssi Vanjoki, Executive Vice President at Nokia.

    "The large-scale availability of free-of-charge mobile phone navigation offerings using high-quality map data will be a game changer for the navigation industry," said Thilo Koslowski, Vice President Automotive and Vehicle ICT at Gartner.

    "Such offerings will accelerate mass market adoption for navigation solutions and shift innovation focus to location-based services that go beyond traditional routing benefits."

    For Nokia, removing the costs associated with navigation for drivers and pedestrians allows the company to quickly activate a massive user base to which it can offer new location features, content and services.

    Nokia says this is part of its strategy to lead the market in mobile maps, navigation and location-based services. The move is also in line with Nokia’s vision that the next wave of growth will be centered on the location-aware, social internet — as the ‘where’ people are doing things becomes as important as the ‘what’ they are doing.

    According to research firm Canalys, the number of people worldwide using GPS navigation on their mobile phones was approximately 27 million at the end of 2009. With this announcement Nokia potentially grows the size of this installed user base to about 50 million by enabling smartphone owners, with compatible devices and devices that will be made compatible shortly to activate free drive and walk navigation through a simple download of the new Ovi Maps.

    Nokia will further grow this base as it adds more smartphones to the compatible devices list.

    Canalys also estimated in 2009 that the installed base of smartphones with integrated GPS was 163 million units worldwide, of which Nokia accounted for more than half (51%) having shipped cumulatively 83 million GPS devices.

    "By adding cameras at no extra cost to our phones we quickly became the biggest camera manufacturer in the world. The aim of the new Ovi Maps is to enable us to do the same for navigation," adds Vanjoki.

    Ovi Maps is immediately available for download for 10 Nokia handsets (including N97 mini, 5800 XpressMusic and E72), with more Nokia smartphones expected to be added in the coming weeks.

    The company informed that from March 2010, new Nokia GPS-enabled smartphones will include the new version of Ovi Maps, pre-loaded with local country map data, with walk and drive navigation and access to Lonely Planet and Michelin travel guides at no extra cost.

  • iVdopia Launches Talk2Me Mobile Advertising Solution

    iVdopia, the advertising technology company, has just introduced Talk2Me ads solution and claims that for the first time, mobile advertisers can customize interactive actions in video ads that include customized social features, which allows for the sharing of ads on Facebook or Twitter.

    iVdopia is an ad network and platform for the iPhone to enable both application developers and advertisers to simultaneously monetize their applications.

    With Talk2Me, users can engage with their favorite brands on their iPhone as they take advantage of iVdopia’s Share Respond Interact interface, which is customizable and has an extensible architecture that gives marketers possibilities to share ads (through various social networks), respond (by calling, sending an SMS text, emailing or filling out a short form) and interact (e.g. with the advertiser’s In-App WAP site).

    “Instead of giving users just one way to engage with the brand, this provides them with an unprecedented range of options – leading to much greater user engagement and response,” said Srikanth Kakani, co-founder of iVdopia.

    “Our knowledge and experience in brand advertising, both online and with mobile devices, now comes with a social networking option to connect advertisers with customers in the most engaging, immediate and personal ways possible.”

    iVdopia was pioneering media and video advertising on smartphones through Pre-App video, In-App video and social networking options on the iPhone.

  • Key Factors That Determine a Winning Application Store Strategy for Operators

    Since its launch over 2 years ago, Apple’s App Store is redefining the way consumers are using the Internet. Apple has created a phenomenon and industry experts forecast application stores will become a billion dollar industry with revenues expected to exceed $25 billion by 2014.

    Juniper Research estimates that by 2011 the majority of all applications-related revenue will originate from applications delivered via applications stores. And this trend will continue, with the contribution of 4G (both WiMAX and LTE) giving subscribers the opportunity to experience better mobile voice and data services, via application stores.

    Operators should be happy. They are supporting this boom by providing the connectivity, marketing and customer care to the subscribers downloading the applications. However to date, operators are not enjoying increased revenue for their efforts.

    Whilst data yield is increasing for operators, ARPU has been on a steady decline. Operators’ networks are being used to download and access applications but the operators themselves are seeing returns. Which is why, in recent months, operators have begun exploring ways to adopt the App Store model to gain full control over their revenue and subscriber base.

    However, the challenge lies in how operators can ensure that subscribers will purchase applications from them and how an operator can add value compared to its competitors, device and platform vendors?

    Source: Juniper Mobile Applications & Apps Stores Business Models, Opportunities & Forecasts 2009-2014

    The Winning Application Store Strategy

    Operators are only just beginning to realize that they have the existing assets to support their goal of launching an application store. By using the right avenues to tap into these assets, operators can fast track their venture into this exciting, profitable space.

    There are 7 key factors that determine a winning application store strategy for operators.

    I. Connectivity

    Simply said, connectivity is the fuel required to transport any application to subscribers. Connectivity forms the very foundation, without which any application store, regardless of how cool or entertaining it is, cannot operate. Operators must realize that they are in possession of an essential sector of the application store ecosystem, and this sets them on the right path to owning their own application store.

    II. Integrated Ecosystem     (Applications Management, Billing & CRM)

    A successful application store should place emphasis on both the front-end and back-end mechanisms, particularly the applications management, billing and CRM.

    CRM Capabilities
    On the front end, the system serves as a platform to push applications to subscribers. It is an online shopping mall that hosts various types of applications and it is the very place subscribers interface with the operator’s application store.

    Hence, the front end should be managed carefully to meet the demands of subscribers.

    This is where the operator has an advantage as they are the only entity within the ecosystem with a holistic view of subscribers’ lifestyle patterns based on their profile and purchase history. The operator’s CRM system provides an abundance of subscriber data which would assist in channeling the right applications to the right subscribers, at the right time.

    It’s important for the application store system to be equipped with artificial intelligence that integrates with the operator’s CRM system to leverage on the wealth of subscribers’ behavioural information.

    Based on this information, operators have the opportunity to make compelling recommendations to subscribers and meet their demands for personalized content.

    Ready Billing Mechanism
    Another advantage that operators have is a ready billing system, which includes options for prepaid and postpaid payments as well as flexibility in offering interesting rebate packages. This enables operators to differentiate from other players such as Apple, which typically has a less feasible or preferred billing options. The application store system should easily integrate with operator’s existing billing system, allowing a single point of access to manage billing.

    Applications Management
    At the back end, the application store system should be built to support an automated cycle of certifying an application. The right flow should be implemented to ensure applications submitted by content developers are properly scrutinized and tested before releasing to subscribers.

    This relieves operators from the manual process of managing applications and, at the same time, ensures all deserving applications are made available to subscribers. In short, deploying an application store is about creating a whole ecosystem to support, develop and provision applications both online and at the device level.

    III. Hassle Free Billing System

    Operators have an established and trusted billing relationship with their subscribers. With prepaid and postpaid payment options, paying online with credit cards no longer needs to be the settlement medium. This enables all subscribers to enjoy applications without worrying about security and fraudulent risks, which is one of the main factors that deter them from shopping online. Application purchases can be charged directly to the subscriber’s scheduled (eg.monthly) bill.

    Meanwhile, having a direct billing relationship with the operator puts the subscriber at ease. In the event of issues arising from the purchase of applications, subscribers are able to reach the operator for assistance and settlement.

    IV. Focal Point of Access

    A successful application store must consolidate all value-added services and applications within a single platform, hence subscribers benefit from a focal point of access. Distance to purchase must be reduced and free previews should be made available so that subscribers are given an opportunity to evaluate an application prior to purchase.

    V. Location-based Content

    Operators can offer more localization compared to application stores owned by device manufacturers or operating system vendors as the local operator understands their own market and subscribers’ demands. With this service differentiation, operator-owned application stores would generate more demand for applications and keeps the ecosystem healthy.

    According to research conducted by ComScore, the number of people who sought local information on a mobile device grew 51% within just one year (from March 2008 to March 2009). ComScore defines local content as "searching for information on maps, movies, business directories or restaurants."

    Among the various local content categories, the number of people accessing online directories has seen the greatest increase during the past year, at 73%, followed by restaurants at 70%, maps with 63%, and movies with 60%. This further strengthens the need for localized content. Usage of applications like coverage maps, traffic updates, and restaurant recommendation not only enhances a subscriber’s everyday life, but keeps them coming back for more, thus driving demand for the entire application ecosystem.

    VI. Multi End User Device & OS Support

    Operators are faced with the daunting expectation of providing applications/services that can be supported by multiple devices, across all platforms with a consistent user experience. This gives all subscribers an opportunity to indulge in the application store regardless of the device or operating system used.

    For example, Apple’s App Store is only confined to iPhone users. This means that unless they purchase an iPhone they cannot enjoy the applications.

    Operators now have the chance to break this monopoly and offer a similar experience to all subscribers via the operator-owned application store. Synchronization capabilities between multiple devices further enriches user experience.

    Aside from subscribers, a cross-platform application store is a stronger incentive for content developers as they are assured that their master pieces reach a wider target audience.

    VII. Fair Game for Developers

    It is widely expressed that the visibility of applications residing in Apple’s App Store has been a great disappointment to content developers. Apple’s practice of ranking applications by price drowns premium applications, while cheap and free titles receive a more preferable placement. With thousands of applications out there, an effective application marketing mechanism needs to be in place to give all applications a favourable selling ground. An application should have the opportunity to compete in its own space, ranging from popularity, rarity, uniqueness and pricing.

    Kelvin Lee is the Senior General Manager of Green Packet Berhad

  • Sky Takes Mobile TV to iPhone and iPod touch

    UK’s largest mobile TV service is now available for iPhone and iPod touch.

    Sky announced the availability of the Sky Mobile TV App on the App Store. The company has created a dedicated app for the service specifically for iPhone and iPod touch.

    The app allows users to stream live TV via WiFi and the channels available include all Sky Sports channels, Sky Sports News, Sky News, ESPN and At The Races.

    The app also allows to browse the Sky Mobile TV electronic programme guide for free and see what’s on over the next 24 hours. To view live TV, customers will need to subscribe to the Sky Mobile TV service for £6 a month and register for a Sky customer ID. The app is available for free.

    Sky Mobile TV was launched in 2005, and is the largest 3G mobile TV service in the UK, allowing customers to receive over 20 mobile TV channels. The service is currently available to 3G subscribers on 3, Vodafone, Orange, and T Mobile.

    Sky’s sports package already includes live matches from the Barclays Premier League, Scottish Premier League and Football League as well as European Tour Golf, Premiership Rugby and cricket.

    David Gibbs, General Manager for Mobile at Sky, said: “In less than a year we’ve already seen millions of downloads of Sky’s Apps from the App Store. Our new Sky Mobile TV App combines the demand for great live TV on the move with the high quality viewing experience offered by iPhone and iPod touch”

    “Sky Mobile TV offers more choice, control and flexibility for customers ensuring they can access the content they want, at a time that’s convenient to them, on the screen of their choosing,” he added.

    Other iPhone and iPod touch apps from Sky incluye Sky+ Remote Record, Sky News, Sky Sports Cricket Score Centre and Sky Sports Football Score Centre. According to the company, there have been 2 million downloads of Sky apps to date.

  • Google Enters Navigation Market

    It is now official and will completely change the mobile and PND navigation market. Google announced Google Maps Navigation for Android 2.0 devices.

    It comes with 3D views, turn-by-turn voice guidance and automatic rerouting, but unlike most navigation systems, the Navigation was built from the ground up to take advantage of the phone’s internet connection, as Google claims.

    The features possible because Google Navigation is connected to the internet are:
    • recent map and business data: phone automatically gets the most up-to-date maps and business listings from Google Maps — there is no need to buy map upgrades or update the device;
    • search by voice: searching destinations using google voice search (speak your destination instead of typing);
    • traffic view: live traffic data over the internet (a traffic indicator light in the corner of the screen glows green, yellow or red, depending on the current traffic conditions along the route);
    • search along route: searching for a specific business along the route (you can also turn on popular layers, such as gas stations, restaurants or parking);
    • satellite view: the same satellite imagery as Google Maps on the desktop;
    • Street View: shows the turn as you’ll see it, with the route overlaid (Navigation automatically switches to Street View as you approach your destination).

    There is also car dock mode available for certain devices – placing a phone in a car dock activates a special mode (new user interface with, e.g. much larger iconography) that makes it easy to use the device at arm’s length.

    The first phone to have Google Maps Navigation is Motorola’s Droid. It hits the U.S. market next week (Nov. 6th) for $199 on contract (after a $100 mail-in rebate) and will be available from Verizon with voice plan starting at $39 and a web and email plan for $29 per month.

    Like other Google Maps features, Navigation is free.

    Here is the official Google video

  • Motorola to Feature Blockbuster Movie Download Service in Next Generation Handsets

    Blockbuster, a provider of in-home movie and game entertainment, announced plans to feature the BLOCKBUSTER OnDemand movie download service in select Motorola phones. Through the agreement next generation Motorola phones will feature the OnDemand application, providing on-the-go download access to Blockbuster’s digital library of current movies.

    Earlier this year, Motorola announced it is to unveil Android powered handsets in the fourth quarter.

    Blockbuster launched a movie rental service via set-top boxes last year. It offered a STB made by 2Wire that plays downloaded movies. Renting a movie for online playback at Blockbuster generally costs between $1.99 and $3.99.

    In March this year, Blockbuster and TiVo announced that they are working to make Blockbuster’s service available on all TiVo Series2 and Series3 DVRs (including the HD and HD XL models) in the second half of 2009.

    The agreement with Motorola it’s a part of the company’s new digital strategy to provide its library of digital entertainment to mobile devices.

    "Motorola is a recognized global communications leader and extending the BLOCKBUSTER brand and our OnDemand service into their portfolio of innovative new phones is a natural extension of our digital strategy," said Kevin Lewis, Senior Vice President of Digital Entertainment for Blockbuster.

    "Mobile video entertainment is exploding, as consumers are demanding the widest selection of content: the movies they love in their living room and on their PC, now also available on their mobile phone, while on the go," added Christy Wyatt, Vice President of Software Platforms, Applications and Ecosystem of Motorola Mobile Devices.

    According to Blockbuster the agreement will also further the company’s multi-channel vision of eventually Blockbuster enabling customers to use OnDemand application with multiple consumer electronics and portable devices, such as PCs, PMPs, Blu-ray Disc players, PVRs, set-top boxes, mobile phones and Web-connected TVs, to search Blockbuster’s entire catalog of entertainment content and download available titles for rent or purchase, schedule movies for mail delivery through, or reserve titles for in-store pick-up.

  • Sky Picks Pace STB to Roll-out HD Content in Germany and Austria


    PayTV operator Sky has selected Pace’s HD technology for its set-top box deployments in Germany and Austria, which will begin rolling out in August.

    Pace has been a set-top box technology partner of Sky, formerly Premiere, for a number of years.

    The new DS830 STB gives Sky the full flexibility to roll-out HD services with support for both MPEG-2 and MPEG-4.

    Richard Slee, president of Pace, said the DS830 is a classic example of Pace’s ability to design best in class set-top boxes.

    "As it is rolled out, this box is set to become an important part of Sky’s payTV offering and will be the launch-pad for a universe of HD content," he said.

    "We look forward to the success of this product in the market and to the positive effects that its introduction will have on payTV market across German-speaking Europe."

    At the front-end, the fully DVB compliant DS830NP includes one DVB-S2 tuner and one demodulator.

    It incorporates NDS conditional access and Fusion middleware and has an external power supply unit to reduce box size.

    It also meets the criteria outlined in Pace’s own low environmental impact (LEI) initiative.

    Pace recently won the contract to provide an HD-capable set-top box to Latin America’s largest multi-service cable provider – Brazil’s cable operator NET Serviços de Comunicação.

    And in a separate announcement earlier this week, Pace revealed its interim results for the half year ended 30 June 2009, which showed revenue for the period increased to GBP £526.5m, up from £231.1m in the same period last year.

    Demand for Pace’s products drove strong volume growth to 8.5m units, compared to 2.8m units for the same period last year.

  • Universal Adds iPhone/iPod Features to Blu-ray Titles


    Universal Studios has announced plans to add a series of iPhone and iPod touch-enabled features on its upcoming Blu-ray releases.

    These will enable access to exclusive interactive content through the mobile devices – starting with the Blu-ray release of the box-office smash Fast & Furious on July 28th.

    The free app will be available from Apple’s App Store on the same day and will give users the ability to control interactive content on web connected Blu-ray players.

    One of the features, Virtual Car Garage, will give users360-degree views of the cars in the movie, as well as the ability to call up exclusive technical specs.

    Later this year, Universal will extend the features to allow access to bonus content on Blu-ray discs, which will be downloadable to the iPhone/iPod touch to watch features on-the-go.

    The devices will also be able to be used as a virtual remote to control Blu-ray disc features and/or access additional detailed information about the film, its cast and more while watching the movie.

    Releases will also integrate with social network applications or sites such as Facebook and Twitter to allow users to update their friends about movie-related activities.

  • Apple Updates iTunes, Ends Pre's iPod Charade


    Apple has released an iTunes update that prevents Palm’s Pre smartphone from appearing to be an iPod when connected to a Mac or PC.

    According to Apple, iTunes 8.2.1 is a free software update that provides a number of important bug fixes.

    What the update also does is disables devices "falsely pretending" to be iPods – including the Palm Pre.

    The result is that the newer version of iTunes software will no longer provide syncing functionality with unsupported digital media players such as the Pre.
    Apple has taken this step beause the Pre plugged a Pre into your Mac or PC (and running a version of iTunes earlier than 8.2.1) was able to pass itself off as an iPod to iTunes.

    While Pre users will still be able to drag music onto the device – making it a less seamless process.

    Pre owners can obviously choose to stick to the older version of iTunes or consider another music applications.

    Whether Apple’s move will put people off buying the Pre remains to be seen.

    In a separate development, Palm is making its Mojo Software Development Kit available to developers interested in building applications for the Pre.

    While the SDK is now officially available, submissions won’t be accepted until this fall.

    Palm said more than 1.8 million apps have been downloaded since the Pre went on sale six weeks ago.