Blockbuster, a provider of in-home movie and game entertainment, announced plans to feature the BLOCKBUSTER OnDemand movie download service in select Motorola phones. Through the agreement next generation Motorola phones will feature the OnDemand application, providing on-the-go download access to Blockbuster’s digital library of current movies.
Earlier this year, Motorola announced it is to unveil Android powered handsets in the fourth quarter.
Blockbuster launched a movie rental service via set-top boxes last year. It offered a STB made by 2Wire that plays downloaded movies. Renting a movie for online playback at Blockbuster generally costs between $1.99 and $3.99.
In March this year, Blockbuster and TiVo announced that they are working to make Blockbuster’s service available on all TiVo Series2 and Series3 DVRs (including the HD and HD XL models) in the second half of 2009.
The agreement with Motorola it’s a part of the company’s new digital strategy to provide its library of digital entertainment to mobile devices.
"Motorola is a recognized global communications leader and extending the BLOCKBUSTER brand and our OnDemand service into their portfolio of innovative new phones is a natural extension of our digital strategy," said Kevin Lewis, Senior Vice President of Digital Entertainment for Blockbuster.
"Mobile video entertainment is exploding, as consumers are demanding the widest selection of content: the movies they love in their living room and on their PC, now also available on their mobile phone, while on the go," added Christy Wyatt, Vice President of Software Platforms, Applications and Ecosystem of Motorola Mobile Devices.
According to Blockbuster the agreement will also further the company’s multi-channel vision of eventually Blockbuster enabling customers to use OnDemand application with multiple consumer electronics and portable devices, such as PCs, PMPs, Blu-ray Disc players, PVRs, set-top boxes, mobile phones and Web-connected TVs, to search Blockbuster’s entire catalog of entertainment content and download available titles for rent or purchase, schedule movies for mail delivery through, or reserve titles for in-store pick-up.