If Europe wants to benefit from the growing HDTV market, broadcasters and production companies must take a broader view.
That is the advice of Jaume Rey, director of Professional & Broadcast IT Systems Business Unit (PBITS), part of the Panasonic group.
Urging those involved in producing TV programmes to look beyond local markets, he noted that while European consumers have embraced HD acquisition technology, many viewers are still watching television on SD sets.
“In countries such as Spain, broadcasters and production companies must show a lead in the introduction of HD," he said. "In a growing market, manufacturers need to think globally instead of locally where content production and distribution is concerned.”