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Tag: ads

  • Flipboard Introduces Next Generation Video Ads With Cinema Loop

    Flipboard Introduces Next Generation Video Ads With Cinema Loop

    Flipboard

    Flipboard has just announced its next generation of mobile video advertising – Video Ads with Cinema Loop. With this launch the company is taking a new approach to autoplay for native video advertising, giving brands the attention-grabbing benefits of autoplay while solving for user frustrations in adjusting volume while important moments in the video are missed.

    With Cinema Loop, video ads use an animated, eye-catching moment from the advertiser’s video to capture viewers’ attention, but the full video doesn’t start until the viewer taps play.

    The first campaign with the new Video Ads with Cinema Loop is for gaming company Machine Zone’s Game of War.

    “Data shows that when users actively select to watch a video there’s higher brand lift created than in typical autoplay scenarios. Cinema Loop is designed to spark interest, encouraging the viewer to watch the whole video. And because this is hand-selected clip from the campaign video, Cinema Loop is a simple but powerful approach,” said Dave Huynh, head of advertising products at Flipboard.

    Flipboard’s Cinema Loop is created using the most impactful three-to-eight-second segment from the campaign video. When a user decides to watch, the video and audio start from the beginning, giving the full impact of the ad creative.

    Flipboard has over 70 million monthly users.

  • Apple's iAd Coming to Europe in December

    Apple announced it will expand its iAd mobile advertising network to the UK and France this December, with Germany to follow in January.

    According to research firm IDC, iAd has signed on over half of the top 25 leading US national advertisers in just four months, with a projected 21 percent share of US mobile display advertising revenue for 2010.

    iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio.

    iAd, which is built into iOS 4, lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content. Developers receive an industry standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect. "With user engagement times averaging more than 60 seconds per visit, iAds combine the narrative quality of TV ads with the interactivity of digital for something entirely new," as Apple says.

    "We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers," said Andy Miller, Apple’s vice president of iAd. He added that in just four months, the company doubled the number of advertisers on the network and "thousands of developers now have a valuable new source of revenue."

    Related news
    New iPhone Ad Platform Extends Services—and Raises Questions
    iVdopia Launches Talk2Me Mobile Advertising Solution
    Apple Unveiled iPhone OS 4

  • Android App Developers Get AdMob Option


    AdMob has announced that it has launched its first advertising unit for Android applications.

    The move by the world’s largest mobile advertising marketplace will give developers an option for monetizing their applications on the open source device platform.

    The first developers to leverage AdMob’s new Android ad unit in their applications include AccuWeather, Jirbo, and TapJoy.

    AdMob’s presence will add another dimension to Google’s Android Market.

    While it now has more than 800 applications, that figure is dwarfed by Apple’s App Store, which has more than 15,000 apps.

    One reason for the gulf – aside from the fact Android only launched three months ago – is that Apple has the ability to offer paid apps.

    So the flood of developers rushing to the platform following the launch of T-Mobile’s G1 last October never happened.

    This is despite Google being seen as far less restrictive with regard to what apps could be created for Android.

    Android Market’s lack of a payment system is one reason.

    AdMob’s new Android ad unit will also allow brand and performance advertisers to reach consumers engaging with applications on their Android device.

    Advertisers will be able to use these ad units to drive customer actions such as going to the Android Market to download an application.

    AdMob already serves ads on mobile Web sites on the Android platform and received more than 27 million requests in December 2008.

    Building on the initial success of the G1 device, several new devices expected to come to market in 2009.

    More than 6,000 mobile sites and 450 iPhone applications are a part of AdMob’s publisher network worldwide.