Samsung Electronics has come first in a customer loyalty survey in the US for both its HDTVs and DVD players.
The company was winner in the two categories in the Loyalty Engagement Index, a nationwide survey carried out by Brand Keys Customer.
It identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers.
The report forecasts which products consumers are most likely to purchase over the next 12 to 18 months.
In both the HDTV (LCD) and DVD player categories, consumer preferences were based on product design and performance.
Tim Baxter, Executive Vice President of Sales and Marketing at Samsung Electronics America, said: “Winning these awards reaffirms Samsung’s dedication to provide products with a level of design and functionality that enhances any consumer’s home entertainment setup.”
Last year, Samsung won a Brand Keys Customer Loyalty Award for HDTVs (CRT), as well as honours for HDTVs and DVD players in the 2006 edition.
Robert Passikoff, President at Brand Keys, said the Samsung brand had managed to find a niche for itself, where it means something beyond just electronic equipment to the consumer.
“Customers remain loyal to brands that resonate with values and Samsung achieves this by providing products that resonate with the customer,” he said.
“A lot of brands don’t have that connection.”
Tag: samsung
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Samsung HDTV earns top slot in customer loyalty survey
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Samsung continues re-structuring following management changes
Samsung’s home-theater, DVD and Blu-ray-player businesses will be merged with the TV section as part of moves to change the way it operates.
Samsung Electronics Co, the flagship company of South Korean conglomerate Samsung Group, said the re-organisation within the digital-media division was part of a wider re-structuring.
Earlier this month, the executive who led Samsung Electronics Co to the top of the global electronics industry in the past decade, Yun Jong-yong, resigned as vice chairman and chief executive.
In April, the company’s chairman left abrubtly as part of a broad management shuffle.
Lee Yoon-woo, 62, the former chief of its chip division and a vice chairman, succeeded Mr. Yun. -
Results shows global LCD TV sales outstripped plasma TV by 8:1 for Q1 of 2008
Over 21 million LCD TVs were sold in the first three months of 2008 compared to 2.8 million plasma sets, according to a data compiled by research firm DisplaySearch.
The total number of TVs sold during the period was 46.1 million, up only 1% compared to sales in 2007.
The slow-down in sales is largely attributed to a weaker US economy.
Overall revenue rose 8%, however, to $24.8 billion USD, thanks to increasing sales of larger, more expensive LCD and plasma displays.
Aging CRT TVs were still the best selling, with 22.1 million sold, with LCD closely behind at 21.1 million.
Plasma and rear projection televisions had sales of 2.8 million and 134,000 sold respectively.
Year-over-year CRT sales were down 21%, LCD up 45%, plasma up 20% and RPTV down 79%.
In terms of brands, Samsung led in revenue for the 9th straight quarter, with an impressive 39% year-over-year growth
Flat panel TV demand is expected to be strong overall in 2008 and manufacturers are to use smaller screen sizes and low-cost models to stimulate demand among price conscious consumers.
This strategy is also expected to be adopted to maintain growth in mature markets, particularly as many consumers look to buy their second or third flat panel TV.
In terms of brand, Samsung was the global brand share leader in revenues for the ninth straight quarter, improving to more than 20% for the first time on robust 39% year-on-year growth.
Samsung also had the top ranking on a unit basis. Sony was ranked second on a revenue basis for the third straight quarter, declining about a point to 13.2% revenue share after a very strong Q4 performance.
LGE remained in third place, leveraging a second place unit share position to offset lower ASPs. -
Samsung reveals first ultra HD 82-inch LCD panel
Samsung has unveiled the first ultra HD 82-inch LCD panel at the Society for Information Display (SID) 2008 International Symposium in the US.
The company rolled out the monster with an ultra definition (UD) resolution of 3840 x 2160 pixels with a 120Hz refresh rate – double the pixel count of Full HD, which stands at 1920 x 1080 pixels.
Video is refreshed at 120Hz – currently the highest refresh rate on LCD TVs – which makes fast-moving video less blurry.
Kim Sang-soo, executive vice president of Samsung’s LCD Technology Center, said: “I personally hope the next-generation ultra-high definition level in the LCD panel market will open soon, with increasing consumer demand for clear viewing in households and public spaces, he said.
Samsung also exhibited an 82-inch LCD e-Board using Ultra-HD technology.