ADVERTORIAL. The mobile industry is pinning its hopes on smart phones as the driver of growth in difficult times. Overall mobile phone shipments are falling, but smart phones are growing and taking an increasing share of the market.
Companies such as Apple and RIM are seeing increases in demand for their devices, challenging the likes of Nokia, and leading a fundamental shift toward new device form factors and use of mobile applications by consumers and businesses.
Network operators are struggling to establish the best strategy to open up new revenue streams, while having to manage complex partnerships with strong hardware vendors, as well as other companies that have entered their world with mobile service revenue aspirations of their own, such as Google and Microsoft.
The Canalys “Smart phone market trends 2009/2010” report pulls together, in a concise format, qualitative analysis of key market trends, top-level market share and shipment estimates for the leading vendors, comparative analysis of vendors’ performance and evaluation of their strengths and weaknesses, and forecasts for future market development.
“Smart phone market trends 2009/2010” report gives the precise and exhaustive answers to the following questions:
• Who are the leading smart phone vendors in each region?
• What impact will application stores have on operators and vendors?
• How are the different mobile operating systems evolving and why?
• Which operators have the best smart phone strategies?
• How will the different regions grow over the next five years?
• What are the biggest threats to today’s leading smart phone vendors?
• How can mobile companies make the most of growth in China?
• What are the implications of a more software-centric mobile ecosystem?
• What are the key trends in user interfaces and form factors?
• Where are the key competitive arenas for Google, Apple, RIM, Microsoft, Nokia et al?
The full report, published in August 2009, is 70 pages and includes supporting definitions and explanation of the research methodologies used, and is only available direct from Canalys – the acknowledged leading market analyst firm in this area.
“Smart phones continue to shine as one of the brightest spots of the technology industry, with shipments growing despite the global recession,” says the recent 
Pete Cunningham, Canalys senior analyst, said, “Apple has revolutionised the smart phone sector, leapfrogging more experienced rivals. The competition must move much faster to close the gap in terms of functionality and design and at the same time try to target Apple’s weak spots. These are primarily related to its business model, which requires premium upfront pricing, high cost of ownership and, in many countries, a restricted operator line-up.”
challenges ahead – it must find the resources to launch the Pre on the global stage, while continuing to fund development of its product pipeline.”
price points are incredibly low, which is good for customers, but the industry lacks excitement. Smart phones are different – Nokia, Apple, RIM and Palm have all achieved success by developing their own operating systems and delivering distinct devices and interfaces. Android customisation will further add to this diverse mix. As a result, new smart phones are front page news around the world."
There’s no doubt that the mobile market is a hot market. Competition is stiff, but the so far the clear winner by leaps and bounds has been the Apple
The Toronto based developer has created an open-source browser called Iris, which like Mozilla, has offered innovative design for mobile browsers, to include tabbed interface. This tabbed interface has worked well for the various mobile devices that Iris has been put on, and now with the ability to be included on Blackberry devices, the acquisition could prove beneficial for both parties.








