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Tag: mwc11

  • MWC 2011: Digital Watermarking from Digimarc

    Digimarc is a provider of enabling technologies that create digital identities for all forms of media and many everyday objects.

    The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment.

    At the Mobile World Congress the company launched the Digimarc Discover Online Services Portal (OSP), completing the Digimarc Discover Platform which now includes easy embedding of digital watermarks into magazines, newspapers, and other print publications to create many new media experiences on smartphones.

    The Digimarc Discover OSP is a web-based service for newspaper and magazine publishers, marketers, and advertisers to link articles and advertisements to enhanced content, interactive ads and many other multi-sensory experiences.

    Digital watermarks embedded via the OSP can easily be detected by consumers using the Digimarc Discover mobile application available for download from iTunes or the Android Market, as well as a number of third party mobile applications that include the Digimarc Discover feature, such as Clic2C, Winkcode, Print2Web, eMotion Mobile, and iClic.

    In Barcelona, we talked to Bruce Davis, Chairman and CEO of Digimarc.

  • MWC 2011: Nano-Coating Technology from P2i

    At Mobile World Congres in Barcelona we spoke to Dr Stephen Coulson, Chief Technical Officer at P2i, the world leader in liquid-repellent nano-coating technology.

    The company announced at the show that Aridion, its nano-coating technology for consumer electronics, will soon be available to high-volume mobile handset manufacturers with the launch of the first high-capacity Aridion processing machine.

    The Aridion 400 applies an invisible nanoscopic polymer layer to fully-assembled handsets using a special pulsed ionized gas (plasma), which is created at room temperature within a vacuum chamber. The plasma penetrates the phone – both internally and externally – dramatically lowering its surface energy, so that when liquids come into contact with it, they form beads and simply roll off. The result is a dramatic reduction in corrosion and electrochemical migration, even after shower, salt-fog and water submersion testing.

    The machine can treat up to 1,000 phones in a single process run.

    According to the company, in mobile phone testing, specifically shower conditions, Aridion treated devices have been proven to improve battery life and operate continuously, significantly out-performing untreated devices. The technology also reduces staining over longer periods of handling compared with untreated materials.

  • MWC 2011: Solar Power Solutions from Intivation

    At this year’s Mobile World Congress Intivation has announced that they have partnered with Umeox to unveil the world’s first solar powered smartphone: Apollo. It runs on Android 2.2, has a touch screen and all the bells and whistles, and still comes at a super affordable price. This was one of the attractions of the show.

    The company also announced their third-generation SunBoost technology platform, and the Smart Cell as part of it.

    For the last couple of years Intivation have been developing and testing their proprietary technology and they are working to create a new market segment of solar powered portable electronic devices.

    Based in Amsterdam (HQ), Hong Kong, Nairobi, and Rio de Janeiro, the company develops and markets highly innovative, proprietary SunBoost technology that increases the power output of solar cells making a solar powered device that works.

    Intivation partners with some of the world’s leading ODMs, and has broad experience integrating solar power solutions in portable consumer electronics.

    At the Mobile World Congress we talked to Paul Naastepad, the company’s CEO.


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