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Tag: 3d-tv

  • Panasonic: High hopes for 4K TV


    Panasonic has come out to strongly support their latest technological advancement in the 4K TV technology, claiming that it is bound to succeed as there is more drive to it as compared to the 3D that has really failed to gain attention in the market. Although Panasonic 4K TV costs approximately $4100, which is quite a large amount to be spent on a TV, they are optimistic that the 4K TV will rise.

    The product manager of Panasonic, Craig Cunningham on being questioned by Trusted Reviews  on whether the drive that is behind the 4K is greater than the 3D  revealed that the race to shift to 4k and to get it out there where more and more content is going to be shot in 4K. According to him, 3D still has a place in home entertainment and that they have learnt from the failings of 3D in that there was lack of content  when the 3D was unveiled hence causing the technology  not to rise. He pointed out that the main concern for the customer is if the 4K TV is great and whether they would be able to get content to play on it.

    Despite this concern the Japanese manufacturer hopes that the 4K TV will be an easy sell especially in the UK market. This is because it is easy to see the deference in picture quality between the HD TV and the 4K TV.

    Despite the fact that the lack of 4K content will make the rise of 4K a little bit slow, Panasonic is confident that by the end of the year there will be a lot of 4K content  available . They are also taking measure to facilitate this by enabling their cameras to shoot 4K so that more 4K content can be created. He also added that sporting events could play a major role is the rise of 4K.

  • 3D TV Not Growing as Fast as TV Makers Expected in 2010

    3D TV is now readily available in retail, but the uptake among consumers has been limited by high prices and lack of content. However, with falling prices, increased content availability, and improvements in technology all expected, there will be tremendous growth in 3D TV shipments over the next few years.

    DisplaySearch forecasts that 3.2 million 3D TVs will be shipped in 2010, with growth to over 90 million in 2014. Based on this forecast, 3D will grow from 2% of all flat panel TVs shipped in 2010, to 41% in 2014.

    “While TV manufacturers have bold plans and a lot of new products, consumers remain cautious,” said Paul Gray, Director of TV Electronics Research. “Consumers have been told that 3D TV is the future, but there still remains a huge price jump and little 3D content to watch.”

    “North American consumers in particular appear to be playing a waiting game,” noted Paul Gagnon, Director of North America TV Research. “Set makers have trained consumers to expect rapid price falls for new technology, and consumers seem happy to wait a little.” As a result, DisplaySearch forecasts that 3D shipments in North America will be just under 1.6 million this year.

    The Quarterly TV Design and Features Report results also found that sales of 3D glasses in Western Europe remain low, with most countries failing to achieve 1:1 sales of glasses to sets.

    “This is particularly disappointing,” noted Gray, “A healthy level would be closer to two pairs of 3D glasses per TV, so it’s clear that these sets at best are being chosen for future-proofing, and at worst it’s an indication that consumers cannot buy a premium set without 3D.”

    Nevertheless, 3D is a feature that set makers are determined to develop. 3D product choice is expanding fast with increased product launch plans and more set makers adding 3D. Rapidly expanding product offerings and 3D TV set prices have led DisplaySearch to increase its forecast for 3D in later years, with an anticipated 90 million sets being shipped in 2014.

    “TV manufacturers strongly believe in 3D and are driving its cost downward, but its value to consumers relies strongly on the availability of quality material to watch,” Gray concluded.

  • Growth Towards 3D HDTV Gains Pace


    Panasonic has submitted a proposal for a 3D Blu-ray standard to the Blu-ray Disc Association.

    The standard would offer guidelines for creating "left/right-eye two-channel full HD images".

    Hiroshi Miyai, Panasonic’s director of AV developments, said that the changes should be quite simple, claiming that the discs would simply need some kind of flag to identify image data, equipment and other elements supporting 3D imagery.

    "We really don’t need any other major changes," he said.

    Panasonic’s submission comes as Korea’s LG announces its intentions to bring 3D TVs to some markets in 2009.

    Choon Lee, vice president director of LG’s Digital TV Research Lab, gave no specific information about the launch details other than that one or two unspecified markets will be getting the technology.

    He said the tech itself would undergo a slight change to existing Blu-ray technology and use the media to keep costs to buyers down.

    In Japan, viewers receive two hours of 3D programming daily over satellite broadcasts.