StarWind Software has appointed Zorian Rotenberg as chief executive officer and announced the opening of its US headquarters.

The storage software provider’s move to its new HQ near Boston, Massachusetts, comes shortly after the announcement of its spin-off from Rocket Division Inc and the investment, led by ABRT Venture Fund, meant to accelerate sales and assist in marketing efforts.

StarWind provides small and midsize company storage solutions and is expanding its operations, marketing and product offerings.

Its flagship product, StarWind Server is an iSCSI Target software that installs on any industry-standard Windows Server and converts it into a reliable, powerful and affordable IP SAN.

Rotenberg will focus on continuing to build StarWind’s storage software market and will be responsible for global operations including sales, marketing, strategic alliances, and customer programs.

He has a strong background in high-tech as well as financial markets, and most recently served as the vice president of corporate and business development at Acronis Inc.

He worked directly for the CEO of Acronis during a period when the company grew rapidly over a period of a few years from about USD $20 million to over USD $100 million worldwide.

Previously, Rotenberg worked at Merrill Lynch & Co. in the Investment Banking Division focusing on mergers & acquisitions and financing transactions, at NeoCarta Ventures focusing on investing in technology companies and at IBM in the Software Sales Division.

A graduate of Lehigh University, he has a degree in finance and with minors in applied mathematics and computer science. He took an MBA at Harvard Business School.

Rotenberg said he was looking forward to building and growing Starwind’s business globally.

"This is a great company with excellent technology and a very talented, accomplished team," he said.

"We have an extraordinary opportunity to develop new solutions for our customers and be a leader in the rapidly growing storage software market."

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