Adaptec has appointed Scott Cleland as its director of marketing.
With nearly 25 years of storage experience and nearly 10 years of senior-level marketing experience, Cleland will lead Adaptec’s global marketing activities for the company’s Adaptec-branded products.
Prior to joining Adaptec, Cleland served as the director of worldwide marketing for AMCC’s storage division, 3ware.
At 3ware, he was responsible for coordinating and leading comprehensive global inbound/outbound product marketing and channel marketing efforts.
He served as the primary product and technology evangelist to customers, industry press and analysts.
Cleland was a key contributor in 3ware achieving the number one serial storage channel vendor status for two consecutive years.
Before joining AMCC, Cleland was director of product marketing and technical marketing for IBM’s Mylex storage division, and previously held marketing positions at Archive, Exabyte, BusLogic, and Conner Peripherals.
Vipul Mehta, vice president of marketing for Adaptec, said extensive storage industry experience and a strong track record of conceiving and executing successful marketing programs made Cleland an ideal candidate to lead global marketing efforts for Adaptec.
"As Adaptec continues to provide high-performance, innovative solutions to leading channel partners, OEMs, system builders and IT integrators, his industry knowledge and proven leadership will be instrumental in Adaptec’s ongoing success," he said.