Blackberry has launched the Z30 as its flagship smartphone as it tries to capture back market share amid an uncertain future. Blackberry was once a pioneer in the smartphone arena but it has now indicated that it is weighing its options.

The much anticipated Z30 is poised to take the crown from the previous Z10 as Blackberry’s top of the line device. It was launched at an event in Kuala Lumpur, Malaysia. The touch screen device features a five inch display as well as a 1.7 gigahertz processor. It is set to compete with the iPhone 5C, Samsung galaxy S4 as well as other android powered devices. 

Wells Fargo analyst Maynard Um has indicated that the success of the Z30 will be based on the pricing, carrier ability as well as the pace of consumer adoption. Blackberry has for long been targeting to make Blackberry 10 the 3rd most popular operating system. However, Microsoft’s windows phone platform is poised to clinch this position.

Although Blackberry’s new devices have received a good reception from consumers, many analysts think that it does not have the financial heft to fight off competition from the industry giants.

Blackberry has indicated that the new Z30 smartphone will be available in stores in the UK and Middle East within the next few weeks. It will go on sale in selected retailers in other regions within the year.

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