This decision is forcing all the manufacturers to avoid creating any smartphones that might even resemble to Apple's products, in order to avoid the consequences.
Samsung is now expected to pay $1 Billion, which is a big loss for them. The fact that they were rising on the smartphone market is forcing them to reconsider on their future phones. As for the patent war and Apple's victory, they mentioned in a statement:
"It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies. Consumers have the right to choices, and they know what they are buying when they purchase Samsung products. This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple’s claims. Samsung will continue to innovate and offer choices for the consumer.”
Apple on the other hand should feel relieved from this decision, which might also boost their sales even more. According to Katie Cotton, Apple's spokeswoman, and her words in New York Times:
"The lawsuits between Apple and Samsung were about much more than patents or money. They were about values. At Apple, we value originality and innovation and pour our lives into making the best products on earth. We make these products to delight our customers, not for our competitors to flagrantly copy. We applaud the court for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.”
What is the future in the smartphone market after this decision?