Samsung, the world’s number two mobile phones manufacturer, has announced the launch of the Samsung Omnia W, the first company's smartphone based on the latest version of the Microsoft Windows Phone, also known as Mango.

Omnia W has 3.7-inch Super AMOLED screen, a 1.4 GHz processor, 5-megapixel camera and 512 MB RAM and 8GB internal memory.

According to Microsoft, Windows Phone was developed in order to provide intuitive phones, "smart and socially connected." The six Microsoft applications provide interesting content and innovative communication experience. Windows Phone People Hub integrates the most important social networks: Facebook, LinkedIn, Twitter and Windows Live, so that the users to always stay connected to the communities they belong.

Office Hub offers greater productivity in movement and includes access to Windows Live Sky Drive, which offers 25GB storage capacity and easy access to documents and media files. Users can create and edit documents through the mobile versions of Microsoft Office Excel, Word and PowerPoint, but can also use the One Note, a platform designed for taking notes, allowing convenient storing of the voice memos, pictures and notes in text format.

The flawless access to entertainment can be made thanks to the integration of Picture Hub, Music & Video Hub – provided by Microsoft Zune – and Game Hub, which provides the latest social gaming experiences through Xbox Live. This interface allows players to chat even during the game.

Users can stay up to date with the latest news and events via the Now 2.0, which offers live information regarding business, stock markets or weather. RSS Time allows downloading and reading RSS feeds for newspapers, magazines and blogs in an easy and digestible format; the articles of interest can be instantly shared by e-mail or posted on Facebook.

The device offers enhanced integration of social networks, by adding the Twitter and LinkedIn networks to Omnia’s interface. Thus, pictures and videos can be shared instantly across a variety of social networks with no complications.

Omnia W will be commercially available in late October in Italy and gradually worldwide, including the rest of Europe, CIS, Latin America, Africa, Southern and Southwestern Asia.

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