Nokia Lumia 800, although very promising at the time of launch, fails to stop the Finnish manufacturer from its sharp decline in the smart devices market.
Despite efforts made by Nokia to promote their new model Lumia 800 and the encouraging sales figures announced at the time of launch, the reality seems to be different at all. The direction taken by Nokia Lumia 800 is actually moving toward sales far below the Finnish manufacturer's expectations.
According to analyst James Faucett at Pacific Crest, if current trends maintain, sales figures for the Lumia 800 will not exceed 500,000 pieces sold, four times less than expected by Nokia.
Given that the design team has done their homework, creating a very successful handset, which should easily convince the audience it is addressed, the only culprit remains its operating system – Windows Phone 7.5, still regarded with suspicion by many users.
Nokia can only hope not to end the year with disastrous financial results. They only have the winter shopping season, which could raise again the sales figures.
Unfortunately, at least for now, the partnership between Nokia and Microsoft does not seem to give the results foreseen by the CEO Stephen Elop, putting the company in disadvantage by using a too-new operating system, with many limitations artificially imposed and unable to convince in front of the competition presented by Google's Android and Apple's iOS.
Despite the optimism shown by Nokia, the success that Lumia 800 enjoys in the UK cannot be entirely attributed to the design team. Orange UK recently launched a very aggressive campaign to promote Nokia’s handsets, rewarding about half of customers who have pre-ordered the phone with an xBox console completely free. As expected, the offer was very useful, even if it’s just a low-end version of the xBox console.