Nokia is planning to start services on some of the latest Nokia devices by July and August of this year. Also, the company is planning some more transition in the form Ovi label into Nokia services by the end of 2012. This is indicating that the current services under the Ovi umbrella will be soon branded as Nokia without affecting present service and the roadmap.

Jerri DeVard, Nokia’s EVP and Chief marketing Officer said in this context: “We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture-while continuing to deliver compelling opportunities and experiences for partners and consumers alike”.

The planned metamorphoses will be started from July this year and intended to complete all over the world including all services by the closing of year 2012. There is a possibility that the every latest Nokia smartphone purchased by the user will see the new branding procedure over it. Perhaps, future software updates might perform this new branding procedure for the old Nokia smartphones.

Jerri also added that “the reasons for this decision includes the fact that nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices-there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged. We will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies”.

The Finnish company’s sudden decision for the transition got many behind the screen reasons. Earlier this year, Nokia got hooked up with Microsoft. The vital parts of that agreement comprise for Nokia software, and Nokia maps are to be made available for all Windows Phone devices and over Microsoft’s range of services. Definitely, the latest decision from Nokia is making a lot of sense and serious about keeping its own name on all its wares. There will be no other structural changes or transformations from Nokia in this aspect, except the change of new name plate atop. Let us wait and see how much more benefit this act is going to gain for Nokia, but many existing users of Ovi Store are finding it wrong at the first place.

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