Today is the day when the long-awaited launch of iPhone 5 will take place, during the “Let’s Talk iPhone” event held in Apple’s headquarters in Cupertino, at 10:00am PDT.
The new smartphone is expected to be presented by the new Apple's CEO Tim Cook, but it’s possible that Apple’s founder and former CEO, Steve Jobs, will make his appearance at this much-coveted event.
Apple hopes to produce five, maybe six million units in October, and by the end of the year to reach the impressive number of 22 million.
According to sources inside the company, cited these days by international media, the new iPhone 5 would feature a 4-inch retina display, with a resolution of 960×640 pixels, 1 GB RAM and a new A5 Dual Core processor of 1.4 GHz, 60% faster than the one used on iPhone 4. Apple’s new product is expected to have an 8-megapixel camera, capable of HD recording in 1080p.
The new smartphone would also include the iCloud technology, which allows user to store music, movies and other files, that can be accessed remotely. In addition, the new iPhone 5 would have the possibility of being charged wirelessly.
The same sources said that iPhone 5 will be available in only two versions, black and white, of 16 and 32 GB respectively. The pricing would start from $639, according to a screen capture that represents a mock-up post which “came to surface” on the telecom operator’s website, Cincinnati Bell.
Interestingly, Apple representatives might launch today a cheaper version too, called iPhone 4S, which will cost only $99. This one will have a 3.5-inch display, a 5-megapixel camera and A5 Dual Core processor, according to the rumors.
What the market expects and what Apple has to win
Brian White, analyst at the financial intermediation company Ticonderoga, believes the demand will be so big that Apple might establish a new sales record by launching iPhone 5, after its predecessor has sold in 1.7 million units in the first three days of presence in stores. The analyst also said that he expects the new model to have a casing similar with MacBook and that Apple will need to upgrade the speed of its processor in order to face the competition with Samsung Galaxy S II.
Apple has become in the second quarter of this year the producer with the biggest sales of smartphones worldwide. Thus, the company sold 20.34 million units in the second quarter, surpassing Nokia, which was leader in smartphones sales in the first quarter with over 24 million units.
Even though Apple became leader, the most significant increase in units sold was recorded by Samsung, by selling 19.5 million smartphones in the second quarter. Apple has sold only with about 2 million units extra in the second quarter, while taking the leadership was also caused by the huge loss of Nokia.
We think that after today’s launch and by enlarging the supply chain, Apple will definitely maintain its leading position. We also expect the launch of the new generation of iPhones to stimulate the sales of the previous Apple’s models by putting them on sale.
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