Erik Hallberg, Senior Vice President and Head of TeliaSonera Mobility Services in Sweden, tells how this telecom is changing the face of mobile technology with its innovative 4G network.

Recently Eric Hallberg’s family settled in to a typical night at home. The family of four sat down for a comfortable evening by not turning on their television, but flipping open their laptops. This behavior is not atypical of many families these days, no matter what part of the world you live in.

The use of technology as a medium for work and play is quickly changing our world. It is no surprise that eventually technology will have to catch up with our ever-growing need for more capacity, more speed and more power.

“I think the demand is moving faster that we as a telecommunications industry can supply the demand,” said Hallberg.

“The way that people are utilizing services like Twitter and Facebook is changing everything. They are connected from early morning to late in the evening.”

In 2010 TeliaSonera and Ericsson will unveil the first commercial Long-term Evolution (LTE) network in Stockholm, Sweden, one of the 20 countries where the company has a communications presence. This 4G mobile broadband network will revolutionize the way we share information via our mobile networks by focusing solely on the exchange of data. Drastically expanding the speed and efficiency of the exchange of information will lead to a higher speed bandwidth for the corporate and everyday user.

4G is not just a step forward, it is totally new,” Hallberg said. “It is not designed for voice, it is designed for pure data. It is an all IP network – there is no transformation or translation between different types of technologies. All IP from the device to the radio station to the core network to the services – the first time a mobile network is designed that way for real mass market activity.”

Whereas the everyday user will experience a faster speed and efficiency via their mobile network, for the corporate user, this expansion will mean a new kind of service opportunity for their businesses.

“The integration of unified communication (i.e. voice adules, adule pictures and video conferencing) in the corporate market is really taking off,” Hallberg said.

“There is the sophisticated level with the syscal equipment or similar to the small basic camera and things that you do through low speed activities of different kinds. This is just the beginning its going to boom in the coming years and its going to need a lot of high bandwidth accesses as well as core networks to support it.”

According to Hallberg, TeliaSonera is not only looking to the future of telecommunications, they are also exploring environmentally friendly methods in which to embrace that future.

As part of their development strategy, TeliaSonera will be participating in the 4G World 2009 Conference from September 15-18, 2009.

“The reason for me to participate in Chicago is to listen to what others are thinking, what they are planning to do, or may be doing,” Hallberg said. “We want to get new input from other parts of the world that we will probably not get from the venders or from the local markets. So for it is a very important point for gathering information and inspiration as to what others are doing in the 4G market, LP market in the next coming years.”

After their trip to the conference, the company’s priority will be to finalize the first installation of the new network and make it available first to users in Germany and China.

“Based on experience that we gain from these 2 sides, we will go to the next decision at the end of this year, beginning of next year.” Hallberg said.

The 4G World 2009 Conference will be held at the McCormick Center in Chicago, Illinois. It will feature mobile WiMAX, WiFi, HSPA and LTE technologies and how they will influence the business and technical aspects of the new 4G network.

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