Quixel Research’s newly launched USA Large Area Display Report revealed that in Q2 2009 the Plasma TV category was the only large screen TV category to show significant growth quarter-to-quarter.

Plasma TV (40”+) sales were up 31% in volume and 35% in value when compared to Q1 2009 sales, almost topping the $1B mark.

“Unit sales of 42” 720p Plasma TVs were up 40% quarter-to-quarter as consumers were looking for value in uncertain economic times,” stated Tamaryn Pratt, Quixel Research’s principal.

“It also helped that all the models offered were from top brands so consumers felt comfortable making a competitively priced purchase backed up by a well know brand.”

The surge in 42” 720p Plasma models lifted the segment’s unit share of the LAD category four percent quarter-to-quarter. Plasma TV value topped $910M in the second quarter.

Revenue results for the overall Large Area Display market were flat or $3.1B in Q2 2009 and when compared to Q2 2008 revenues, were down nine percent. Overall volume for the LAD market was still strong with the market up five percent quarter-to-quarter and up 10 percent year-to-year.

The research shows that the harsh economic climate didn’t also slow LCDTV sales in the second quarter with sales up significantly quarter-to-quarter. However it did push consumers to purchase entry models as well as smaller screen sized models.

The overall LCDTV market grew nine percent quarter-to-quarter and 22 percent year-to-year.

“Unit sales for 22”, 32” and 40/42” models supported the LCDTV category increase in the second quarter,” commented Pratt.

When assessing large screen size sales results in Q2 2009, the report showed that LCDTV sales 40”+ were flat in units and declined nine percent in value when compared to Q1 2009.

Connected LCDTVs, or TVs with built-in internet capabilities enabling content such as YouTube, Netflix, Tivo, Facebook etc., saw sales increase significantly in both units and value compared to the prior quarter. Unit sales of connected LCDTVs were up 39 percent quarter-to-quarter and 20 percent year-to-year.

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