Blu-ray Disc player household penetration is up to 12.3 million in the US for the first quarter of 2009, a 71 per cent gain year over year, according to a survey.

Research firm Centris also found that the number of American households with an HDTV is up to 50.5 million – a gain of 33 per cent from the first quarter of 2008.

Both satellite and cable industries appear to have matured, however, with satellite subscribers up only slightly to 32 million and cable subscribers mostly unchanged at just less than 63 million.

Centris’ US Communications and Entertainment report also notes large year over year gains in household penetration for all three next generation gaming systems: 15.2 million for the Nintendo Wii (up 85%), 11.4 million for Xbox 360 (up 28%) and 7 million for PlayStation 3 (up 52%).

Centris president William Beaumont said that as with its previous research findings, there are several key observable trends as technology developments, marketing programs and the economy take their toll on the industries in which our clients compete.

"In some areas, we’ve seen a dramatic increase in consumer use of home technology, which flies in the face of what one might expect in this economic landscape," he said.

Subscribe to our Newsletter