Sun Direct has announced the launch of India’s first HD broadcast on the direct-to-home (DTH) platform.

The service provider has built up a subscriber base of three million since its launch in December 2007, making it India’s second largest DTH provider.

Tony D’Silva, COO of Sun Direct, said that to keep viewers engaged it was necessary to constantly change offer new and exciting options.

"In the coming fiscal year we look forward to occupy the pole position," he said.

"We have added more customers than any other DTH player in the last one year and in the coming days we will be adding more innovative features, services and channels in our offerings."

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