North America enjoys strong Q2 TV shipments growth in Q2, helping global TV shipments to improve by 11 per cent Y/Y to 47.5M units

Samsung is the leading global TV brand in revenue terms for the tenth straight quarter, expanding its market share to a record 22.8 per cent.

This puts it more than 10 share points higher than the second placed manufacturer, Sony.

The Korean electronics giant, which enjoyed a robust 52 per cent Y/Y revenue growth, also had the top ranking on a unit basis and led both LCD and MD RPTV on a unit and revenue basis.

The results are contained in DisplaySearch’s latest Quarterly Global TV Shipment and Forecast Report.

It showed Sony in second placed on a revenue basis for the fourth straight quarter with very strong Y/Y growth, but declining in share slightly to 12.5 per cent.

LGE remained in third place with their share nearly unchanged at 11.5 per cent, and they led in global CRT shipments.

Overall global TV shipments improved by 11 per cent Y/Y to 47.5M units in Q2’08, which was up 3 per cent Q/Q, with better than expected shipment growth in North America.

LCD TV was once again a hot technology, rising 47 per cent Y/Y to 23.7M units. Plasma TV exhibited even stronger growth, rising 52 per cent Y/Y to 3.4M units, thanks largely to the reintroduction of 32” into the North American market and wider availability of 1080p models.

North America enjoyed particularly healthy growth in Q2 with total TV shipments surging 28 per cent Y/Y after just 5 per cent Y/Y growth in Q1’08 and negative growth during most of 2007.

The strong shipments in North America reflect introduction of new, lower-cost, flat panel TV models to the US market by top-tier brands in the latter part of the quarter and a consumer that was very receptive to these lower price points.

Samsung has now attained nearly one-fifth of the North American LCD TV market with 18.3 per cent of the market for April to June.
That’s up nearly five percentage points, and puts them way out in front of Sony, which now sits at around 11.7 per cent.

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