The price for Netflix’s Blu-ray subscribers is going up again on April 27th.
The increase translates into an extra USD $4 a month for BD users opting for standard three-at-a-time plans.
While Netflix is arguably justified in charging more to finance its rapidly expanded – and more costly to buy – Blu-ray stock of over 1,300 titles, it doesn’t help the high-def format’s image.
Already seen as an expensive option compared to DVDs and other media, its goal of mainstream adoption is still bumping along.
Around 10 per cent of Netflix’s renters currently opt for Blu-ray, so the appetite is there.
Whether those consumers – and future ones too – will be put off by the price rises of around 20 per cent by the movies-by-mail company remains to be seen.