General Electric is to delay its re-entry into the television market after a 20-year gap as a result of "marketing issues".
The company announced in September that it was to offer GE-branded HDTVs in partnership with a Taiwanese company.
Now it has emerged that the company is pushing everything back by around three months, according to Engadget.
It reports that the setback isn’t due to "operational or manufacturing issues", but suggests it may have more to do with a desire to better implement connected HDTV features.
Whatever the reason, GE hasn’t picked the time to be re-entering the market – and its pre-launch jitters certainly don’t inspire great hope in the as-yet unseen product.