Korean firm LG has announced the first Blu-ray Disc player able to instantly stream movies from Netflix to the TV

LG Electronics and Netflix are to launch the first Blu-ray Disc player that will have the ability to instantly stream movies and TV episodes from Netflix directly to the TV.

The LG BD300 Network Blu-ray Disc Player, which is to be launched in the autumn, will play high definition Blu-ray discs and up-convert standard DVDs to 1080p.

But it will also allow Netflix subscribers to stream more than 12,000 choices of movies and TV episodes from Netflix to the TV for no additional charge.

Teddy Hwang, president of LG Electronics USA, said with Blu-ray player sales expected to triple in three years, consumers are craving content and seeking a premium home entertainment experience.

“The BD300 is another LG industry first and provides consumers with an advanced high-def disc player with unparalleled flexibility and networked access for services such as Netflix,” he said.

Using a Queue-based user interface, subscribers will use the Netflix Web site to add movies and TV episodes to their individual instant Queues.

Those choices will automatically be displayed on members’ TVs and available to watch instantly through the LG player.
It is claimed that once selected, movies will begin playing in as little as 30 seconds.

With the BD300’s accompanying remote control, Netflix members will be able to browse and make selections on the TV screen and have the ability to read synopses and rate movies.

In addition, they will have the option of fast-forwarding and rewinding the video stream. The player also has a BD Live feature, BonusView and LG’s SimpLink technology, which allows users to control similarly equipped LG TV and AV products via on-screen menus or directly from the product itself.

In January, prior to the 2008 International CES, LG Electronics and Netflix announced their technology partnership to provide a set-top box for consumers to stream movies and TV episodes from the Internet to the TV beginning in the second half of the year.

Reed Hastings, CEO of Netflix, said: “LG Electronics was the first of our technology partners to publicly embrace our strategy for getting the Internet to the TV, and is the first to introduce a Blu-ray player that will instantly stream movies and TV episodes from Netflix to the TV.”

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