Watching movies and other video content on DVD and Blu-ray Disc accounts for 88 per cent of home entertainment spending – even although newer digital methods are beginning to gain a foothold in the consumer market.

The average US home video consumer reported spending an average of USD $25 per month on all types of home video purchases and rentals, according to NPD Group.

The researchers found that when it comes to spending on home video content: 63 per cent was spent on DVD purchases; 7 per cent on BD purchases; 18 per cent on DVD/BD rentals from retail stores, subscriptions or kiosks; 9 per cent on video on-demand (VOD); and 3 per cent on digital downloads and online streaming.

Most consumers don’t use digital options to watch a full-length movie, although the numbers have grown over the last year.

Digital movie downloaders also tend to buy and rent Blu-ray Discs more than the average consumer: 25 per cent of them bought or rented a Blu-ray Disc in the last three months, versus 5 per cent overall.

Russ Crupnick, entertainment industry analyst for NPD, said discs are still and by far the dominant way Americans enjoy home video.

"But there is an increasing appetite for digital options," he said. "The good news is that the consumers engaging with digital video today also tend to be heavy consumers of DVDs and Blu-ray Disc, but it remains to be seen just how long physical discs and digital formats can co-exist."

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